Big Appliances has been operating for 46 years and still offers the lowest prices on imported American white goods

(Mynewsdesk) 7th July 2010 - Big Appliances has developed a roster of powerful industry contacts in its 46 year lifespan: contacts that offer top name goods for excellent prices. That means the company can bring in a fridge freezer or range cooker from overseas (most of its business revolves around the import of American style white goods like the Smeg range cooker or the awesomely retro Falcon cooker) at a low base rate, and pass their saving directly on to customers. Not bad in a time when every penny counts. Unlike its competitors, who must now be feeling the recessionary burn in no uncertain terms, Big Appliances then sells its fridge freezer or cooker without adding delivery charges or buried contracts. There’s nothing extra in the price and the fridge freezer or cooker in question is delivered without cost, to a maximum delivery period of 24 hours.

Big Appliances, a family run company from Essex that has been supplying white goods to the UK for nearly 50 years, has achieved top rankings from customers as a result of its ethical pricing policy. Unlike many of its competitors, who incorporate hidden costs and huge delivery charges into their prices, Big Appliances has adopted a continuous policy of fair pricing – a policy that is starting to knock holes in the business of other white goods importers.

Big Appliance’s big competitors are on the run, taken unawares by a company who have been stocking and supplying the fridge freezer and cooker in all its forms for longer than most of them have been alive. The big guns, now emptying of ammunition in the face of this unexpected attack, may have the kind of business “savvy” (i.e. lack of conscience) that operates effectively in boom times: but with the recession biting down savagely, no-one selling a Falcon range cooker or Smeg cooker for more than the base market rate is going to do very well. And that base rate has been dropped to a new low by Big Appliances.

The ironic thing, if you’re one of those companies whose market share is dwindling thanks to the fridge freezer and cooker sales recently posted by Big Appliances, is that the little company from Essex is just doing the same thing it always has. It’s just that now, people are starting to notice the difference between fair and unfair.

So why would anyone buy from anywhere else? Until recently, the answer has been simply that they didn’t know any better. As Big Appliances come out of their long-held small time success to take on the big leagues, potential customers in need of a fridge freezer or cooker are becoming aware that there’s a friendly, ethically priced alternative to the current major suppliers – and they’re switching their allegiance in droves. Why, after all, buy a Smeg range cooker or Falcon cooker for what can be hundreds of pounds more than a Big Appliance price, when you can get the same piece of kit for less?