O2 top ups reach the housebound with Topups Direct’s internet initiative

London, UK, (Mynewsdesk) Apr 6 2010 – Topups Direct, an internet mobile top up voucher company, has launched a site guaranteeing millions of O2 users an easy way to purchase O2 top up vouchers.  Whereas the O2 top up voucher, like every other major mobile service provider’s vouchers, was traditionally the province of the high street store, the Topups Direct site promises to let users of O2 topups purchase the vouchers from the comfort of their own home – a move that will be welcomed by the thousands of less mobile cellphone users in the UK.

While popping to the shops to get an O2 topup voucher might not sound like the most thrilling day out, it’s part of daily routine for many:  just as going out for the morning paper, or nipping to the store for the evening’s food, might be.  The thousands of unfortunate Britons who can’t leave home unaided have, until now, either been forced into punishing long-term contracts with service providers – or have had to trust traditionally unsafe methods of O2 topup in order to put credit on their mobile phone.  With Topups Direct’s new site, housebound phone users can purchase O2 topup vouchers safely and securely, through PayPal enable portals that don’t directly retain their card details. 

Anti-fraud security is doubly important for the housebound, who are less likely to notice immediate oddities in the running of their accounts.  For a housebound user of Topups Direct’s site, the knowledge that PayPal is safeguarding their O2 mobile topup is more than just an added bonus – it’s an assurance that already fragile bank balances won’t be subject to unnecessary endangerment.

Topups Direct’s internet initiative for O2 mobile topup also represents a more intangible liberation:  the freedom of the housebound customer to do things that more mobile O2 customers can do as a matter of course.  In every area of a debilitated life, simple tasks or routines often become the biggest stumbling blocks – not to be able to do things that everyone else takes for granted is, in some cases, harder than the larger obstacles reduced mobility apparently places in one’s way.  It’s a small victory, but making the O2 top up voucher so readily available without having to leave the house levels a significant part of the communications playing field for the elderly and infirm – for whom, perhaps, the technology of communication is more important than for anyone else.  The telephone has always been the lifeline of the elderly or housebound – with mobile telephony becoming more and more central to modern communications, Topups Direct’s online O2 top ups really is bringing the modern world more readily to the older customer’s home.

Getting an O2 top up direct from the internet is as simple as four clicks.  One, to choose the O2 network; two, to pick the value of one’s O2 top up voucher; three, to pay; and four, to get the virtual O2 top up voucher that contains the credit.  With the internet making a small village out of a whole world, it was about time someone saw the potential for democratising communication.  Topups Direct have done just that – simply, and well.