Panasonic launches new Hair Dryer and Straightener with innovative nanoe™ technology, alongside new Facial Ionic Steamer

Panasonic today announces the launch of the latest additions to its beauty range, the EH-SA31 Facial Ionic Steamer, the EH-NA65 Hair Dryer, and the EH-HS95 Hair Straightener. Equipped with Panasonic’s innovative nanoe technology, the EH-NA65 Hair Dryer and the EH-HS95 Hair Straightener are designed for deep hydration of hair. Both products produce nano-sized electrostatic atomised water particles, which hold around 1,000 times more water than negative ions, providing deep moisture and reducing any possible damage and dryness caused by heating. The EH-SA31 Facial Ionic Steamer meanwhile uses nano-sized ionic steam for deep cleansing and moisturising to give your skin a radiant glow.

“Beauty and hair care have always been a high priority for consumers. According to a recent survey by Panasonic, over half of European women spend over 30 hours* a year styling her hair and 29% of European woman claim to spend €21** or more a month on facial and skincare products, which equates to over €250 a year. Panasonic’s beauty care range features innovative new technology to improve the quality of skin and hair through deep hydration in a cost effective and efficient way,”says Maik Stahlbock, Panasonic Director of Appliances Group.

Richer, more deeply hydrated skin

Panasonic’s EH-SA31 Facial Ionic Steamer provides a penetrating moisture treatment which ensures richer, more deeply hydrated skin. The ultra-fine nano-sized ionic steam penetrates the epidermis and hydrates your skin’s complexion. The new facial steamer releases ionic steam treatment through its ‘Simple 6-Minute Spa’ setting, providing spa-style pampering in your own home.

The EH-SA31 Facial Ionic Steamer can be used in a variety of ways. Removing makeup and dirt from the pores after a busy day is essential for healthy skin. The steam is perfect for deep cleansing and opening pores to allow for the full removal of makeup, including even the toughest mascara, as well as dirt and oil, to achieve clear, even-toned skin.

In addition, the steamer is an ideal makeup primer before your make-up routine, as the hot steam softens the skin making it ready for flawless and long lasting makeup application.

The Facial Ionic Steamer is 21.7cm in height, offering a compact and stylish design that is an elegant addition to your home beauty kit.

Moisture for smooth, shiny hair

Featuring Panasonic’s nanoe technology, the EH-NA65 Hair Dryer penetrates moisture deep into your hair follicles. This delivers optimum moisture balance within every strand, leaving hair smooth with an excellent shine. The locked-in moisture also strengthens the hair, increasing its resilience from damaging treatment such as brushing.

Equipped with a Quick-Dry nozzle that has a high/low wind pressure - spreading hair evenly and improving drying speed - and a diffuser, as well as three-speed and temperature settings, the 2,000W Hair Dryer provides a strong airflow to ensure uniform, quick drying.

The EH-HS95 Hair Straightener’s moisturising nanoe particles also mean that your straightened hair will look more glamorous than ever. The nanoe particles are generated from air holes at the tip of its glass-coated iron plates, nourishing your hair while styling – and preventing damage caused by heat. The particles tone your hair’s cuticles and balance its moisture to create a lustrous appearance.

Featuring five temperature settings - 150°C, 170°C, 180°C, 190°C or 200°C - Panasonic’s new hair straightener lets you chose the right temperature to match the condition of your hair and your styling needs. To give you the fastest results the EH-HS95 can reach 200°C in just 45 seconds, while the “high recovery” design means you can quickly re-achieve the last temperature used to ensure quick straightening during periods of long use.

*Figures based on 2569 women in Germany, Spain, Italy, UK and France. 66% of women style their hair for 5-10 minutes a day, equating to a minimum of 30.4 hours a year.

**Figures based on 2059 women in Germany, Spain, Italy and France.

- ENDS -