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Vitus Pro Cycling Team, powered by Brother UK
Vitus Pro Cycling Team, powered by Brother UK

Press release -

Accountants join forces with British UCI Continental cycling team for a fourth season

Smith Cooper, the Midlands’ leading accountancy and business advice practice, will extend its partnership with Vitus Pro Cycling Team, powered by Brother UK into a fourth year.

The partnership is anchored in the shared ethos of two distinct entities driven by the same principles. A daily commitment to best practice drives Smith Cooper and Vitus Pro Cycling Team, powered by Brother UK.

Team manager and owner Cherie Pridham, formerly a world-class competitor in an era of epic races for the women’s sport, has built her team on the core values of Responsibility, Activity, Innovation, Opportunity and Teamwork (RATIO). The same principles are clearly demonstrated in Smith Cooper’s seven offices across the Midlands, including Derby, Birmingham and Nottingham.

David Nelson, Senior Partner at Smith Cooper, said: “We’re very proud to be associated with such a talented, tenacious and determined team of professionals, and delighted to support Vitus Pro Cycling Team, powered by Brother UK as it goes from strength-to-strength in its bid to become Britain’s most successful UCI Continental team.”

Vitus Pro Cycling Team, powered by Brother UK, works closely with partners beyond the close-knit world of professional cycling to gain insight and advantage from leading practitioners in different fields. The extended partnership with Smith Cooper offers consistency and reassurance as Pridham’s significantly strengthened squad embarks on an exciting new phase.

Pridham, formerly a Grand Tour rider and believed to be the only female team owner and manager in professional cycling, said she was delighted to welcome Smith Cooper as a corporate partner for another season.

“Managing a professional cycling team means overcoming commercial demands as significant as any scenario we might face in the heat of competition.Smith Cooper is a firm that constantly seeks ways to help clients improve processes and reduce costs – a focus we welcome and value.

“All of our sponsors represent an important cog in the wider machinery of Vitus Pro Cycling Team, powered by Brother UK, and we are proud to have their support and guidance, enabling us to be the best we can be.”

Vitus Pro Cycling Team, powered by Brother UK already has a number of high-profile races confirmed for the 2019 season. Support from the roadside is hugely valued by Pridham and her riders. The team will begin its campaign at the Eddie Soens Memorial at Aintree Motor Racing Circuit on Saturday March 9, 2019.

On January 18, Pridham welcomed Scott Thwaites to the team. A Grand Tour rider, who also boasts significant pedigree in cycling’s iconic Spring Classics, Thwaites embodies the strength-in-depth of Pridham’s 2019 rider roster.

Each year, Smith Cooper and Vitus Pro Cycling Team, powered by Brother UK join forces to host an annual cycling sportive throughout Derbyshire, welcoming corporate professionals from across the region. To register your interest, please email



Smith Cooper is one of the largest independently owned and preferred accountancy and business advisory firms for owner managed businesses across the Midlands. The firm specialises in providing intelligent, efficient and cost-effective bespoke advisory services to both corporate and individual clients. Smith Cooper has six offices across the Midlands including Derby, Birmingham and Nottingham.


Lucy Campion

Lucy Campion

Press contact Marketing Communications Executive

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Midlands based Accountants and Business Advisors

PKF Smith Cooper is one of the Midlands' most progressive firms of accountants and business advisors, and we are constantly looking for ways to help you improve processes, reduce costs and become more profitable.

We offer a holistic range of services, delivered by our highly experienced and well trained team of experts, many of which have big 4 backgrounds. These dedicated experts are able to offer you solutions and services designed specifically for your organisation to make a real difference.

PKF Smith Cooper
Prospect House, 1 Prospect Place, Millennium Way
DE24 8HG Derby
United Kingdom