Press release -
Pop up my Bathroom Atelier presents the key trends shaping the sector
- Extensive lecture programme on trends in bathroom design at the ISH 2017
- The VDS trend forum presents expert talks, panel discussions and workshops on a broad spectrum of topics ranging from individualism all the way to digitalisation
The world of bathrooms that can be experienced at the ISH isn’t just about state-of-the-art design; it’s about pioneering solutions for sustainable, convenient and cosy bathrooms for the coming generation as well.From 14 to 18 March, the international trade fair for the sanitary sector will provide a gathering point where practitioners and visionaries, architects and planning professionals, technicians and designers can discuss the key issues affecting their daily business and the future development of the industry.This year’s Pop up my Bathroom Atelier – a lecture forum located in the midst of an emotionally appealing and inspiring trend installation in Hall 4.0’s Europa conference room – promises to be a hotspot for such encounters.
The overarching theme of the 2017 programme will be the individualism megatrend.The presentations will examine the impact it is having on product concepts and production processes, digitalisation, design and the demand for flexibility.With its informative lectures and panel discussions, the trend forum will once again be providing ambitious bathroom planners, plumbers and specialist journalists with an abundance of ideas and inspiration for their work.
“This will be the third time we’ve used the Pop up my Bathroom Atelier to provide the trade audience at the ISH with a forum where professionals and anyone with a general interest in the topic can find out about the latest developments in the sector,” says Jens J. Wischmann, Managing Director of the German Sanitary Industry Association (Vereinigung Deutsche Sanitärwirtschaft e.V. [VDS]).
Each day, industry expert Frank A. Reinhardt will kick off the programme with an overview of current developments, with a special focus on the role individualism is playing.And in another daily event, Werkstatt Bad will be presenting a new system for simplifying bathroom renovations.The varied agenda also looks at the special field of robotics on the basis of a robotic shower system.Lectures on smart materials and 3D printing provide an insight into the latest developments in production technology,while topics such as universal design, digitalisation, intelligent customer targeting, lighting, colour, health and barrier-free accessibility are also considered from various perspectives.
This year too, Pop up my Bathroom is hosting a series of panel discussions: the Axor Talks will focus on individual and digital aspects of hotel bathrooms and the bathroom in the shared urban housing solutions of the future.In one-on-one interviews, designer Christoph Pillet questions the passing fads affecting the bathroom, his fellow designer Dominik Tesseraux explores the topic of cosiness in the bathroom, and VDS bathroom ambassador Franziska van Almsick talks about the effect of water in the bathroom.
All lectures will be simultaneously translated into English or German as appropriate. Click here for the complete schedule.
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"Let's talk about the bathroom. Every single day." With this goal in mind, the "Pop up my Bathroom" campaign that was launched to accompany the world-class ISH 2009 trade fair in Frankfurt has now gone online permanently with extended content and functions. The International Information Platform for Creative Bathroom Planning and Design, to call it by its full name, is cofinanced by Messe Frankfurt and sponsored by the German Sanitary Industry Association (Vereinigung Deutsche Sanitärwirtschaft / VDS).
www.pop-up-my-bathroom.de aims to provide bathroom planners, architects, interior designers, trend researchers, industry players, dealers and tradesmen with new impetus for modern bathroom planning and point out the possibilities it holds for the bathroom culture of an individualistic society. The focus is on material and colour trends, unusual ideas and reference projects as well as the latest innovations and products from brand-name manufacturers. Survey results, statements, interviews and an interactive trend archive put the finishing touches to the wide-ranging content. The site also integrates various social media.
The VDS is the umbrella organisation for German companies in the bathroom and sanitary sectors and consists of 10 member associations from industry, specialist wholesale and specialist trades.
All contributions are protected by copyright and are for press use only. Journalists can use all articles and photos free of charge on condition that they provide two specimen copies of the corresponding publication. It is not obligatory to name the authors. Image copyrights are held by the originators and by the VDS as tagged. We thank the photographers, designers and manufacturers for kindly providing the pictures and request that they be credited accordingly. The place of performance and jurisdiction is Bonn.
