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National Apprenticeship Week – ‘Hiring a PR apprentice is part of the talent solution'

Press release -

National Apprenticeship Week – ‘Hiring a PR apprentice is part of the talent solution'

The PRCA is renewing calls for employers to hire a PR apprentice and help talented individuals get the start they need as part of the UK-wide National Apprenticeship Week (NAW) campaign.

Running from 7th to 13th February, NAW aims to shine a light on the achievements of apprentices and employers across the country. The PRCA, in partnership with its new Training, Development and Apprenticeship Programme Partner Cision, will be sharing stories from past and present PR apprentices, employers and coaches on how the programme has positively impacted careers and why apprentices can help #BuildTheFuture.

There is no better time to hire a PR apprentice as employers compete to secure and retain the best talent in the UK market. The PRCA is offering 20% off the recruitment fee during NAW for those agency and in-house teams that decide to hire an apprentice. Register your interest.

The PR Apprenticeship programme offers aspiring practitioners from all backgrounds the opportunity to work full-time in PR while undertaking on-the-job training and assessments. Apprentices work for 18-month periods, with 93% progressing to secure permanent employment in public relations.

Read employer testimonials on how the PR Apprenticeship programme has positively impacted their organisation.

PRCA Head of Apprenticeships Stephanie Umebuani MPRCA said:

“The PR apprenticeship programme plays an important role in building an even more successful, competitive, and diverse workforce. Hiring a PR apprentice can be part of the talent solution to win the race to recruit and retain the best talent in the industry.

“We are extremely proud of our apprenticeship programme as the only provider of the PR and Communications Apprenticeship with a qualification, and so we’re thrilled to have the support of Cision as our official partner. I encourage our members to get involved in National Apprenticeship Week and shine a light on the incredible talent coming through.”

Katie Tod, Marketing Director, Cision UK said:

“In a rapidly changing PR and Comms world, training and development is indispensable. At Cision we put enormous value on training – for our team and our customers – so we’re very proud to champion the next generation of leaders, through PRCA’s exceptional Apprenticeship programme.”

Make sure to follow PRCA Apprenticeships on Twitter and LinkedIn for the latest stories and news regarding PR apprenticeships.

About Cision
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organisations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, helps companies meet their communications and disclosure needs. A network of approximately 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC.

For more information about Cision’s award-winning solutions, visit



The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.

We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).


Gabriela Weiss

Gabriela Weiss

Press contact Communications Manager +44 (0) 207 233 6026

Welcome to PRCA!

The PRCA is the world’s largest professional PR association, representing more than 35,000 PR professionals in 82 countries worldwide. Our mission is to create a more professional, ethical, and prosperous global PR industry.

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