Press release -
Oumph! Kebab Döner Style - exclusive launch at Iceland
A brand new product from award-winning Swedish plant-based Oumph! will hit the freezers in Iceland from 1st September.
Oumph! Kebab Döner Style is made from pea protein and shaved like traditional kebab meat for easy pitta stuffing – for an authentic Döner experience! It's 100% plant-based and also free from gluten.
“We are proud to share the newest plant based innovation from Oumph! with all fast food lovers in the UK”, says Domenico Speciale, General manager UK at LIVEKINDLY Collective.
“When I first tasted it I could not tell it apart from kebab meat, it truly delivers on the taste and texture of your favourite Döner. Its so easy to cook that we know consumers will love the opportunity to enjoy a plant based version of their take away favourite at home.”
Oumph! Kebab Döner Style is available nationwide in Iceland and The Food Warehouse from 1stSeptember and coming soon to other retailers across the UK . Recommended retail price: £3 (280 g)
About Oumph!
Award-winning, plant-based Oumph! is a favourite in Sweden and the Nordic countries. Oumph! comes in different varieties seasoned with organic herb and spices, as well as an unseasoned version - Oumph! The Chunk.
Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It's suitable to grill, boil, sauté, deep-fry or heat over an open fire.
In addition, Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.
Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.
Oumph! is available in Sweden, Norway, Denmark, Finland, Iceland, United Kingdom, Ireland, Germany, Netherlands, South Africa and Australia.
Oumph! was awarded Best Brand 2021, by World Food Innovation Awards.
Oumph! is one of LIVEKINDLY Collective’s brands.
About LIVEKINDLY Collective
LIVEKINDLY Collective was founded by Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plant-based living the new norm.
As a collective of founders, entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale.
Through its portfolio of brands, Oumph!, The Fry Family Food Co., LikeMeat, No Meat, and The Dutch Weed Burger, LIVEKINDLY Collective is providing consumers around the world with healthy, sustainable and delicious food options.
Furthermore, the company is the voice of the plant-based movement, communicating informative, entertaining and inspiring content through its media and lifestyle platform, LIVEKINDLY, at www.livekindly.com
LIVEKINDLY Collective has 500 employees and sells in more than 40 countries around the world.
To learn more, visit www.thelivekindlyco.com
Topics
- Food, Drink
Categories
- plantbased
- livekindly collective
- vegan
- vegankebab
- kebab
- oumph
- livekindly
- vegetarian
- oumph!
- flexitarian
- iceland
About Oumph!
Award-winning, plant-based Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans and comes in different varieties seasoned with organic herb and spics, as well as an unseasoned version - Oumph! The Chunk.
Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It's suitable to grill, boil, sauté, deep-fry or heat over an open fire.
In addition, Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.
Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.
Oumph! is avaliable in Sweden, Norway, Denmark, Finland, Iceland, United Kindom, Ireland, Netherlands, Germany, South Africa and Australia.
Oumph! was awarded Best Brand 2021, by World Food Innovation Awards.
Oumph! is one of LIVEKINDLY Collective’s brands.
About LIVEKINDLY Collective
LIVEKINDLY Collective was founded by Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plant-based living the new norm.
As a collective of founders, entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale.
Through its portfolio of brands, Oumph!, The Fry Family Food Co., LikeMeat, No Meat, and The Dutch Weed Burger, LIVEKINDLY Collective is providing consumers around the world with healthy, sustainable and delicious food options.
Furthermore, the company is the voice of the plant-based movement, communicating informative, entertaining and inspiring content through its media and lifestyle platform, LIVEKINDLY, at www.livekindly.com
LIVEKINDLY Collective has 500 employees and sells in more than 40 countries around the world. To learn more, visit www.thelivekindlyco.com
