Press release -
Two Oumph! products shortlisted in FreeFrom Food Awards
Wohoo! We're excited to announce that Oumph! has been shortlisted for two products in two different categories in the FreeFrom Food Awards 2018 in the UK.
Pulled Oumph! and The Chunk are shortlisted in the Innovations category, and Pulled Oumph! is also shortlisted in the Veggie Ready Meals category.
"Oumph! is exactly the sort of product that our judges love", says FreeFrom Food Awards director Michelle Berriedale-Johnson.
The FreeFrom Food Awards, the UK’s only industry award for the rapidly growing ‘freefrom’ food market, celebrate excellence and seek out innovation in gluten, milk, soya, nut and other allergen free food.
"We are super thrilled that Oumph! is shortlisted in the FreeFrom Food Awards", says Henrik Åkerman, Marketing Director at Food for Progress.
"We don't focus on Oumph! as a 'meat replacement', we just see it as really good food, and it just happens to be vegan and free from gluten and dairy. We use our own spices in the different Oumph! products, and we also make a plain Oumph! that you can add any spices or herbs to yourself."
Åkerman continues:
"Since the launch of Oumph! in Sweden back in 2014 we have had a growth of more than 500% and as we now enter the UK market we see an incredible potential to continue that growth."
About Oumph!
Oumph! is made from soya beans. It's completely plant-based, free from gluten and dairy.
The Oumph! range of products are easy to cook. They are versatile and suitable to grill, boil, sauté, deep-fry or heat over an open fire.
The Pure Oumph! comes in three varieties: The Chunk, The Strip and The Filet. Pure Oumph! contains nothing but soya protein concentrate, water and salt.
Spicy Oumph! is an entire range of Oumph! products, seasoned with our own spice mixes such as: Pulled Oumph!, Thyme & Garlic, Kebab Spiced, Salty & Smoky, Tandoori BBQ, Tarragon & Lemon, Grill Spiced and Bibim Oumph!
Oumph! is currently available in Sweden, Denmark, Norway, Finland, Iceland and the United Kingdom.
The Oumph! range is currently available in Whole Foods Market and an increasing number of independent shops around the UK. Four varieties are part of the initial launch: Pulled Oumph!, Thyme & Garlic, Kebab Spiced and The Chunk, which is unflavoured.
About Food for Progress
Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.
Food for Progress has in recent years been very successful with awards such as the 2015 Food Industry Award and the Oumph! brand was awarded the 2016 Grocery of the Year.
Read more about Oumph! here!
Topics
- Food, Drink
Categories
- flexitarian
- free-from
- freefrom
- freefrom food award
- whole foods market
- vegetarian
- vegan
- plantbased
- oumph!
- oumph
- greenproteinshift
- foodforprogress
Contacts:
UK press & PR: Monika Agorelius, CloseUp PR. Mail: monika@closeup-pr.com Tel: +44 (0)7785 71 21 86
PR Manager: Fredrika Fredmark, Food For Progress. Mail: fredrika.fredmark@foodforprogress.com Tel: +46 (0)703 191 512
Head of Sales UK: Nick Jacobs, Food for Progress. Mail: nick.jacobs@foodforprogress.com Tel: +44 (0)7785 327 146
Food for Progress is driving a new food logic. We work hands on with climate, health and food security. Co-creation is our core value and global impact our goal. Our Brands: Oumph! and Beat.
