Press release -

Hövding launches in premium UK cycling stores

Hövding launches partnership with premium UK bicycle retail chain Velorution. Hövding will be introduced in all four stores across London and online, right in time for the spring cycling season of 2020.

- Here at Hövding we are always looking to work with innovative companies. Velorution is a hub for forward-thinking brands and they know the potential in electric and urban cycling, our target group. It’s a perfect fit for us, says Hövding’s CEO Fredrik Carling.

The Velorution stores have developed a reputation as the preferred destination for the electric and urban cyclist. The business has the UK’s largest selection of electric, folding bikes, classic British made cycles, design led European urban bikes, premium scooters, and now also the innovative Swedish airbag helmet for cyclists, Hövding.

- We are happy to announce that we at Velorution now carry the safest bicycle helmet on the market. We always want to offer our customers the very best and Hövding offers that with their third generation airbag helmet for urban cyclists, says Jonathan Cole, Managing Director at Velorution.

Hövding recently launched the next generation of its airbag helmet after four years of research and product development. They’ve created the world’s most effective head protection to date. The product is noted for its safety, design and forward thinking, with an associated app that can track the users’ bike rides, alert their ICE contacts in case of an accident, and share data of traffic movements and accidents. Hövding’s advanced technology allows it to register the cyclist’s movements 200 times per second. During an accident, the airbag inflates in 0.1 second, enveloping the head and fixing the cyclist’s neck.

Hövding is a product that matches the exclusive and modern range carried by Velorution. Velorution has four stores across London; in Chelsea, Hackney, Islington and Marylebone. All of them will offer Hövding 3 to their customers.

For high resolution images visit: https://www.mynewsdesk.com/uk/hovding/latest_media

Read about Velorution at www.velorution.com

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Hövding launches in premium UK cycling stores
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The third generation of Hövding’s unique airbag for urban cyclists is now being launched. It is the biggest move yet for the Swedish innovation company. After four years of research and development, the new Hövding is easier to use, can be adjusted in size, has advanced airbag technology and is equipped with Bluetooth for functions such as ICE to contact next-of-kin in the event of an accident.

Spruce up your spring look with “Neo Mint” and “Leopard” covers while increasing your visibility on the road with Hövding 3.

​Hövding greets spring with vibrant colour and leopard print

During last autumn, Hövding released its third-generation airbags for cyclists, and next up is their spring collection of covers. Spruce up your spring look with “Neo Mint” and “Leopard” covers while increasing your visibility on the road.

Good start of year for Hövding - interrupted by Covid-19

The number of Hövding helmets sold during the first quarter 2020 increased by 2% compared to the same period last year. Net sales increased by 7%. The period is affected by the Covid-19 pandemic which impacted sales. Read Hövding Interim Report Q1 2020 in attached pdf.

Hövding - Airbag for cyclists

Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.

The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.

Over the years Hövding has grown from just two people with a great idea, to a NASDAQ-listed company that handle everything from development and production to marketing and sales. Today Hövding consists of a team of around 30 people, all triggered by the word impossible, and Hövding’s airbag for cyclists is available in 16 markets across Europe.

The headquarters are located in an old chocolate factory in Malmö – the sixth greatest cycling city in the world. Final assembly of Hövding is carried out in association with the Japanese Company Nihon Plast.

Hövding
Monbijougatan 17C
211 53 Malmö
Sweden
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