Press release -

New Look Same Flavour: Einstök Is Available in Cans

By popular demand Einstök now have their Icelandic White Ale and Icelandic Arctic Pale Ale available in cans.

With a shift in consumer trends and attitudes people want lightweight packaging that is easily recyclable, and with seven out of every ten cans sold in the UK being recycled in 2016 and growing in 2017/2018, it's time to give cans a go.

It's all about quality. Einstök had this at the forefront of their minds when they began producing their Icelandic White Ale and Icelandic Arctic Pale Ale cans.

"We have conducted consumer testing on the way we package our product and it has been highlighted by consumers that they prefer to drink their Einstök out of a can. We also opted to produce our craft beer in this way to retain its quality and authenticity," Jane Bulankina, Brand Manager.

These ales are a great pairing for food and will complement a range of menus.

In the lead up to the busiest time of the year Einstök Icelandic White Ale is also available in kegs.

To order Einstök or to find out more, please contact please contact Jessie Sirr at Love Drinks.

Product Details

Both products are available to purchase in cases of 12 or 24 cans per case.

Einstök Icelandic White Ale 33cl ABV 5.2%

RRP: £1.90

Einstök Icelandic Arctic Pale Ale 33cl ABV 5.6%

RRP: £1.90

Topics

  • PR, Communication

Categories

  • einstök
  • white ale
  • pale ale
  • beer
  • iceland

Love Drinks is a premium import, distribution and marketing company for premium quality spirits, liqueurs and craft beers. The portfolio represents quality, craft distilled and/or family owned brands that have a rich provenance, heritage and history.

Established in 2007, Love Drinks represent Abelha Organic Cachaça, The Bitter Truth Cocktail Range of Bitters and Liqueurs, Einstök Icelandic Craft Beers, El Dorado Demerara Rums, Four Pillars Gin, Gosling’s Bermuda Rums, Hernö Gins, Kamm & Sons, Mr Black Cold Brew Coffee Liqueur and The Artisan Drinks Company.

Contacts

Sam Houston

Press contact PR Director 07735 420182