Crafting a perfect wine’s website

Perhaps surprisingly, not all the great wines of the world tell their stories well online. Translating an evocative story into a unique digital narrative requires interpreting the very passion and essence that created this 100 point wine.

When Charles de Bournet, Clos Apalta’s CEO approached us to do just that we went on a discovery tour of the stunning Chilean vineyard his mother founded, high up in the Apalta Valley. We benchmarked the best wines in the world to learn what we could from them before identifying the unique ingredients that make Clos Apalta unique.

Creating an immersive digital experience required communicating the owners' passion for their venture, bringing to life Clos Apalta's spellbinding location, its award-winning winery and the spectacular wines themselves.

Harmony is at the heart of everything at Clos Apalta, where hundred year-old vines are grown using biodynamic techniques, harvested by hand and vinified in a state-of-the-art winery that relies on gravity to work its magic.

Our classically simple design implies harmony, with every detail carefully considered and any embellishment pruned away as there is no need to gild the rose. Typography is restrained and photography enveloping, while the copy itself draws the user into an engaging narrative that explains the philosophy and teamwork behind this great wine.

A bespoke winery tours booking system has been developed which will be launched in early 2020 to allow online booking and the website also showcases the Clos Apalta Residence, which brings together wine and hospitality with a link out to Relais & Chateaux for hotel booking.

The website launched in English but will be translated into French, Spanish, Portuguese and Chinese in due course.