Outfox: the latest drinks brand to join the dry drinking movement

Outfox is making its debut onto the UK market with its mission to make dry drinking better. The drinks line-up consists of Outfox White 330ml and Outfox Rose 330ml. Created with wine in mind, to replicate the rituals we love – just without the alcohol so you can enjoy as irresponsibly as you like.

Unlike de-alcoholised wines, Outfox have a drier, crisper taste that make them the perfect accompaniment to food. With a quarter of the calories of wine and half the sugar of a tonic you can keep up with rounds at the bar all night.

Outfox was founded by Jessica Hook, former Head of Sales for coconut powerhouse Vita Coco. After cutting out alcohol for 6 months training for the Marathon des Sables, Jessica was frustrated by the lack of credible options for when you’re not drinking. “I think not drinking alcohol can feel quite alienating. I founded Outfox to help make ‘not drinking’ feel more inclusive. Proper drinks, drank out of proper glasses that don’t have to feel like the soft option.”

Outfox launches this month and is available to buy through its online shop www.outfoxdrinks.com. The 330ml RRP £3.49 will be going into the on-trade with a 750ml due to launch into retail for Christmas RRP £5.49