Press release -
Berg & Berg - Switching focus from bugs, integrations and technical issues to conversion and brand building
Insight
Building on tradition - Scandinavian brand Berg & Berg are creating the future of menswear. Their former non-responsive Magento store did not reflect this brand promise. The old site had several issues with integrations, caching, indexing, patching and bugs which acted as a constant roadblock for Berg & Berg to focus on what they really love - building their brand.
Our mission was to shift focus and build their next responsive flagship store online conveying their true brand promise, educate and inspire people about the beautiful products they carry and act as a door opener to global sales and brand awareness.
Idea
Migrating the e-commerce solution to the turn-key solution platform Shopify means that the client got bullet-proofed integrations, allowing them to integrate further with a new ERP, PSP:s, marketing solutions and enable new sales channels such as Instagram and Facebook shopping.
On top of the new e-commerce platform, we built a customized Shopify theme and an adaptive design solution that enables Berg & Berg to create strong curated content with ease. We also made it easier to find the right products, sizes and a better overall user experience.
Impact
Equipped with a superior frontend and backend interface, Berg & Berg can now better build curated content and merchandise their assortment. They no longer have to fall back on communicating using an external blog. With the new interactive and living editorial archive and enriched categories and product pages, Berg & Berg has taken the next step towards “creating the future of menswear”.
“As a mono brand store we greatly appreciated Pangora´s understanding of our business needs - to create a shop that sells while still creating a compelling brand experience. Industry knowledge, a strategic mindset, a thorough process as well as visual and technical fingerspitzgefühl are some of the benefits of working with Panagora. Their advice to move our shop to Shopify has proved to be successful, a flexible platform that provides us with a great framework for daily operations and future developments.” - Mathias Berg | CEO & Co-founder
- Custom Shopify blog solution driving curated content, conversion and SEO
- Sessions increased by 36%, Google / Organic 22%
- AOV increased by 33%
- Conversion rate increased overall by 10% (Desktop: 20%, Tablet: 8%, Mobile: 5%
- Increasing the SLA to over 99.97%
- Integrations of new ERP, PSP:s and social sales channels
- Overall 98% increase in Revenue
Visit https://bergbergstore.com/
Topics
Panagora - A digital agency specializing in ecommerce.
Our journey began in 2001 when we were approached by a young company (now a world-leading sneakers boutique) called Sneakersnstuff to build their online store. That project led to a successful and on-going collaboration spanning well over a decade. Since then we have worked with some of Sweden's leading fashion brands and industry-leading companies such as Caliroots, Babyshop, Alex and Alexa, Skincity and Swedish Red Cross.
Building on our vast experience and carefully chosen partners we help our clients create meaningful impact with their digital presence. Using our deep expertise across a wide array of web technologies, platforms and tools, we have built industry-leading responsive web and mobile applications for our clients. Our customer-centric approach integrates all disciplines — strategy, technology and design — to deliver elegant and impactful solutions that benefit your business.
Are you interested in knowing more about our services and what we can do for you? Visit our website http://www.panagora.se/en/
