Cyber-shot™ DSC-QX10 and DSC-QX100 lens-style cameras turn your smartphone into a power-packed specialist camera

• Links with your phone via Wi-Fi, shoots fabulous photos
• NFC for easy One-touch connection
• Get better-looking pictures with high resolution sensor, optical zoom, Optical SteadyShot and manual controls
• Shoot from any angle then frame scenes and adjust settings on your phone’s touchscreen
• A perfect partner for new Xperia™ Z1 and other Android and iOS  smartphones

Sony introduces two new products - the Cyber-shot™ DSC-QX10 and DSC-QX100 - which unite the creative power of a premium camera with the convenience of your smartphone. The lens-style cameras dramatically improve the quality of digital photographs captured on smartphones.

Shoot and share fantastic photography and HD video using your phone, with image quality and creative options to rival a premium standalone camera. The Cyber-shot™ DSC-QX10 and DSC-QX100 lens-style cameras are a perfect partner for the new Xperia™ Z1 and other smartphones, transforming your mobile into a power-packed camera.

It’s a dream come true for anyone who loves their smartphone but wants the photo quality that only a dedicated camera can deliver. And whilst they look like lenses, the DSC-QX10 and DSC-QX100 are complete cameras in their own right.

The DSC-QX10 and DSC-QX100 attach easily with the supplied smartphone attachment that fits several popular smartphone models (width 54-75mm/max. thickness 13mm).

Connection to your phone is made via Wi-Fi, and the latest version of Sony’s PlayMemories Mobile. For NFC smartphone owners, linking is even simpler with easy One-touch connection established without any complicated settings.

Explore a whole new world of creative imaging possibilities - use your phone screen to view shots, adjust settings and share images instantly via any of your phone apps.

You don’t even need to have the phone and camera attached for it to work. The phone can act as a handy ‘remote’ - simply place the new lens-style camera exactly where you want it and fire the shutter direct from your mobile; perfect for grabbing high-angle shots or self-portraits.

Weighing just 105g (with battery and Memory Stick Micro), the Cyber-shot™ DSC-QX10 partners an 18.2 effective megapixel Exmor R™ CMOS sensor with a high-quality Sony G Lens and boasts a powerful 10x optical zoom range. It is great for power-packed close-ups of people, fun-filled events and distant landmarks that are just not possible without a dedicated zoom lens. Built-in Optical SteadyShot combats camera shake, keeping handheld pictures and videos steady and blur-free, even in low-light conditions.

The Cyber-shot™ DSC-QX100 features a large 1.0-type Exmor R™ CMOS sensor with 20.2 effective megapixels. You’ll really see the difference with sumptuous, ultra-low noise images, even indoors or at dusk when many cameras and camera phones struggle. It’s simple to frame shots and change camera settings like aperture control and exposure compensation and photo/video record mode on your smartphone’s big touchscreen. There is far more creative control than you can ever get with your phone’s regular camera, enabling the user to capture beautifully background defocused shots. Everything is easily accessible, with extra dedicated keys for fingertip control of zoom and shutter release on the camera body. Teamed with a wide-aperture Carl Zeiss Vario-Sonnar T* lens with 3.6x optical zoom with Optical SteadyShot, it allows all the picture quality you’d expect from a premium pocket camera.

The powerful BIONZ processor in the DSC-QX100 and DSC-QX10 refines your image for beautifully natural, detail-packed stills and HD video. Superior Auto helps get the best from any scene, automatically recognising dozens of different shooting conditions and adjusting camera settings to suit. As an extra refinement, the DSC-QX100 sports a dedicated control ring for camera-like adjustment of manual focus and zoom.

Accessory options include a soft carrying case[1] and dedicated camera attachment case[2] for a perfect fit with latest models from Sony Mobile including the brand new Xperia™ Z1.

The new Cyber-shot™ DSC-QX100 and DSC-QX10 from Sony are available to pre-order from sony.co.uk now, and will be on general sale in the UK from the end of September 2013, priced at £399 and £179 respectively.

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