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One month left until the release of Sustainable Brand Index™ 2015

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One month left until the release of Sustainable Brand Index™ 2015

With only one month left until our award ceremony and the release of Sustainable Brand Index™ 2015, it is high time to start the countdown. Every Monday until the 23rd of March, a new trend from Sustainable Brand Index™ 2015 will be released.

To see the full index and a report that will analyze the trends you will have to wait until the 23rd, we hope to see you at Nalen for the award ceremony!

Trend #1: Sustainability is now more present in the consumer’s discussions than ever before

In the diagram you can see an aggregation of questions regarding how often consumers in Sweden, Norway, Denmark and Finland discuss sustainability with their friends and acquaintances. In 2014, 15% answered “Often” while this year’s number is 25%.

Stay tuned, the next trend will be released next Monday!

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Maria Kausits

Maria Kausits

Senior Analyst
Erik Hedén

Erik Hedén

Press contact Senior Partner +46 70-865 13 97

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On a mission to create sustainable brands.

SB Insight is an insight agency on a mission to create sustainable brands. We provide decision-making material on how sustainability affects branding, communication and business development.

We share knowledge through our tailored training solutions, create meetings and contacts between companies who want to become sustainability leaders. We also perform in-depth studies and analysis of relevant topics as requested by our customers. Finally, we are the founder of Sustainable Brand Index, Europe's largest independent brand study on sustainability.