Press release -

Procter & Gamble and Absolut among new companies in Scandinavian sustainability survey

The selection of brands for Scandinavian sustainability report Sustainable Brand Index 2014 is now official. The number of brands have increased from 2013 in all the participating countries and notable new companies are Unilever, Procter & Gamble, L’Oreal and Absolut. A total of 600 brands are included in the 2014 report.

Sustainable Brand Index is a brand survey measuring consumers' perceptions of brands’ sustainability. The survey was carried out in Sweden for the first time in 2011 and was extended to include Norway, Denmark and Finland for the first time in 2013.


In Sweden the publication of the report is combined with an award ceremony in Stockholm on March 31st to name the top ranked brands in the country.


Attached is the full list of companies.

Topics

  • Social issues, General

Categories

  • reports

Sustainable Brand Insight work within the field of Sustainable Branding. Our Insight and Strategy products provide you with knowledge, understanding and ability to act on the future marketplace. Today, we help some of the leading Scandinavian brands place sustainability in the unique context of their brands.

Find out more: www.sb-insight.com

Follow us on:

LinkedIn

Twitter

Contacts

Erik Hedén

Press contact Senior Partner +46 70-865 13 97

Related media

About Sustainable Brand Index™
  • About Sustainable Brand Index™
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
  • File format: .pdf
Download
Procter & Gamble and Absolut among new companies in Scandinavian sustainability survey
  • Procter & Gamble and Absolut among new companies in Scandinavian sustainability survey
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
  • File format: .pdf
Download

Related content

Sustainable Brand Index 2015 will include more brands than ever before

Today the list of brands in Sustainable Brand Index 2015 is released. This year the list includes more than 700 brands in Sweden, Norway, Denmark and Finland. New brands include Starbucks, Colgate-Palmolive and Orkla Foods.

14 days left until the release of Sustainable Brand Index™ 2015

With 14 days left until the release of Sustainable Brand Index™ 2015 it is time to share the third trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!