Press release -

Procter & Gamble and Absolut among new companies in Scandinavian sustainability survey

The selection of brands for Scandinavian sustainability report Sustainable Brand Index 2014 is now official. The number of brands have increased from 2013 in all the participating countries and notable new companies are Unilever, Procter & Gamble, L’Oreal and Absolut. A total of 600 brands are included in the 2014 report.

Sustainable Brand Index is a brand survey measuring consumers' perceptions of brands’ sustainability. The survey was carried out in Sweden for the first time in 2011 and was extended to include Norway, Denmark and Finland for the first time in 2013.


In Sweden the publication of the report is combined with an award ceremony in Stockholm on March 31st to name the top ranked brands in the country.


Attached is the full list of companies.

Topics

  • Social issues, General

Categories

  • reports

Sustainable Brand Insight work within the field of Sustainable Branding. Our Insight and Strategy products provide you with knowledge, understanding and ability to act on the future marketplace. Today, we help some of the leading Scandinavian brands place sustainability in the unique context of their brands.

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