Skip to content
Team members at Downtown Camper by Scandic
Team members at Downtown Camper by Scandic

Press release -

Downtown Camper by Scandic named “Year’s Forward – Most Innovative Hotel” by White Guide

Last night, when the White Guide presented the award for Sweden’s best hotel experience, Downtown Camper won in the “Year’s Forward – Most Innovative Hotel” category.

The award ceremony took place at CFHill, an art gallery in central Stockholm, where a total of 12 hotels were nominated in three experience classes. In the “Year’s Forward – Most Innovative Hotel” category, Downtown Camper won with the following citation:

“For consistently setting the bar in the hospitality industry by giving their target group exactly what they want, creating an equally innovative and cohesive offering and a wonderful, vibrant atmosphere all the way from the lobby to the hotel rooms.”

White Guide tested more than 150 hotels that were rated, scored, classified and ranked with a focus on what makes them worth visiting. Downtown Camper was also one of the highest ranked hotels on the list of Swedish hotels that maintain a “globally exceptional level,” with a score of 37/92 points. The first set of digits refers to accommodation/comfort with a maximum score of 40 points while the second set measures the hotel’s total score out of a maximum 100 points.

- This designation, of course, means a lot to us. We work every day to be the natural meeting place for Stockholmers and hotel guests alike. Perhaps the most important key to our success is our soft skills. We strive to engage with our guests and employees in everything we do – at Downtown Camper, everyone should feel included and welcome. At Downtown Camper, luxury is about community, generosity and new experiences. This prize proves we’re on the right track, says Jacob Dahlberg, General Manager at Downtown Camper.

Downtown Camper is Scandic’s signature hotel for urban explorers where guests are encouraged to discover the city in exciting new ways. This is why kayaks, skateboards and bikes are available for loan and Downtown Camper’s Lifestyle Concierge Kristian Hell is on hand to guide guests to the best experiences the city has to offer. Both hotel guests and Stockholmers are welcome to participate in the hotel’s daily activities including group runs, bike excursions, mindfulness and yoga.

The White Guide is the leading hospitality guidebook in the Nordic countries. Its hotel guide is compiled using the same high level of assessment as its restaurant and café guides, rewarding them for their personality, innovation, sustainability and ambiance.

For more information, please contact:
Anna-Klara Lindholm, PR Manager, Scandic Hotels Group
Phone: +46 70 973 52 31



Scandic is the largest hotel company in the Nordic region with 16,000 team members and a network of around 280 hotels in operation and under development in more than 130 destinations. Scandic Friends is the biggest loyalty program in the Nordic hotel sector. Corporate responsibility has always been a part of Scandic’s DNA and Scandic has been a pioneer when it comes to integrating sustainability in all of its operations. Scandic Hotels is listed on Nasdaq Stockholm.

Press contacts

Elin Westin

Elin Westin

Press contact Communication Director, Scandic Hotels Group +46 70 27 77 526

Related content

About us

Scandic is the largest hotel company in the Nordic countries with more than 280 hotels, in operation and under development, in more than 130 destinations. The company is the leader when it comes to integrating sustainability in all operations and its award-winning Design for All concept ensures that Scandic hotels are accessible to everyone. Well loved by guests and employees, the Scandic Friends loyalty program is the largest in the Nordic hotel industry and the company is one of the most attractive employers in the region. Scandic Hotels is listed on Nasdaq Stockholm.