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The Purchase Funnel still works
When the world around us is changing at such a frantic pace, it’s worth taking a step back in order to check that we really are on the right track. With all the upheaval in the UK grocery sector, it is all too easy for suppliers to be so caught up in range reviews, planograms and promotional schedules that they miss the bigger picture.
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License:
Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
- File format: .pdf
