Feel the Beauty with BRAVIA

Feel the beauty, emotion, drama and excitement of every moment with this season’s best-ever BRAVIA line-up from Sony. Stunning pictures and striking sound come together in an immersive TV experience that’s never been more real. Enrich your viewing enjoyment and effortlessly control BRAVIA with your smartphone or tablet, while adding a subtle, powerful presence to any living space with Sense of Quartz – the dramatic new direction in TV design that enhances your entire entertainment experience.

Go beyond HD with detail that’s never been more real

Immerse yourself in an incredible world of 4K images, packed with extraordinary detail that’s just like real life. Sony’s powerful 4K X-Reality PRO processing engine lets you enjoy all your favourite content in detail-packed 4K resolution, from Blu-ray Disc™ and TV broadcasts to web videos. With all content upscaled to four times the resolution of Full HD (actual resolution 3840 x 2160 pixels), 4K transforms your viewing experience like nothing you’ve ever seen before.

Following the release of its highly acclaimed 4K LED TV in the world’s largest 84” class, Sony expands its line-up through the phased global launch of 65” and 55” X90 series 4K LED TVs.

Best-ever picture quality, whatever the source

Whatever you’re watching, the latest X-Reality PRO engine analyses, cleans and refines images, carefully matching pixel patterns against its huge database, providing the best visuals from any picture source – from movies to low-resolution smartphone clips.

A wider world of richer, purer colours

Unique to Sony, the new TRILUMINOS Display enriches your viewing with an even wider palette of rich, ultra-real colours, including hard-to-reproduce reds and emerald greens. From shimmering seascapes to lush, rolling meadows, everything’s more vivid and satisfyingly real - skies are bluer and faces look better, with subtle, natural skin tones.

By integrating QD Vision’s “Color IQ” (*1) optical component with Sony’s unique display technologies, this television achieves a significantly wider colour gamut, which provides a far more natural and vivid viewing experience with a heightened sense of depth.

Soul-stirring sound you’ll really feel

Sony’s unique Signal-to-Sound architecture makes every moment more real – from the roar of a packed stadium to the quietest whisper. Advanced processing technology restores, optimises and refines audio signals for vibrant music and dialogue that adds an extra thrill to your viewing.

Just one touch: make the connection with your phone or tablet

The new BRAVIA line-up is smarter than ever, coming together with mobile devices to create a seamless entertainment experience. Browse schedules, record shows and explore related content with TV SideView - the intuitive new app for your Android or iOS device. Touch your NFC-compatible Xperia smartphone against One-touch Remote, the NFC embedded simple TV remote, to effortlessly establish a wireless connection. Then ‘mirror’ your phone onto your BRAVIA. It’s a great way to enjoy photos, videos, games and apps on the big screen with fabulous colour and detail.

Sense of Quartz – beauty and intelligence combined

Open your imagination to Sense of Quartz, the subtly powerful new direction in TV design from Sony. Timeless geometrical forms are fused in harmonious balance, with the monolithic quartz-like rectangular panel floating over a circular base, conveying purity and simplicity. They’re united by an intelligent ‘core’, responding to your commands with a softly coloured glow immediately beneath the Sony logo on the TV’s bezel.

This season’s stunning new Sony BRAVIA range will be available in the UK from spring 2013, and the BRAVIA X9000A is available from summer 2013.

The 2013 BRAVIA LCD TV range at a glance

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*1

“Color IQ™” is an advanced light emitting semiconductor technology developed

by QD Vision, Inc.

Color IQ™ and the Color IQ logo are trademarks of QD Vision, Inc.

http://www.sony.net/infociq

For more information, please contact:

The Home Entertainment team at Cake

T: +44 (0) 207 307 3103 / E: sonyhome@cakegroup.com

Product images are available from http://presscentre.sony.co.uk