First external hard drives from Sony offer reliable data storage and expanded home entertainment options

The first ever range of external hard drives from Sony keep your precious data safe, while offering a range of exciting new home entertainment experiences.

With a generous capacity of 500GB, the new HD-PG5 series offers plenty of space to store and safeguard your videos, photos, documents, digital music and more.

The HD-PG5U connects via USB with compatible BRAVIA® models, allowing direct recording of HD television programmes from the TV’s tuner or connected cable/satellite service. The supplied USB adaptor cable also allows easy ‘PC-free’ transfers of video footage from compatible Handycam® camcorders with Direct Copy function, including the new DCR-SX21E and DCR-SR21.

PlayStation®3 users can connect the hard drive via USB and view stored AVCHD videos and photos via the ‘Filmy’ application – with no PC needed.

Available in a choice of black or white finishes and weighing a travel-friendly 180g, the stylish drives co-ordinate beautifully with your PC, BRAVIA® or PlayStation®3. The smoothly-contoured case is finished in a scratch-resistant paint layer that keeps your drive looking good for longer. The minimalist design is enhanced by a single blue LED that indicates drive activity.

Connection to your PC is via a single USB cable, with no separate power adaptor needed. Support for USB 3.0 SuperSpeed assures blazing data transfers up to 3x with compatible PCs. Even if you’re connected via USB 2.0, pre-loaded Data Transfer Accelerator software also doubles effective transfer rates to slash backup times when you’re in a hurry.

All HD-PG5 models are ready to use with a generous suite of security and

backup applications. Easy-to-use Password Protection Manager software uses powerful 256-bit security to safeguard your files against unauthorised access. Just key in your personal password to lock or unlock data when the HD-PG5UB is connected to any PC. Backup Manager software takes care of protecting your precious files with automated scheduled backups.

The new HD-PG5 series of 500GB external hard drives by Sony is available from mid July 2011 in United Kingdom, France and Germany only.

- Ends -

Technical specifications: external hard disk drive (model HD-PG5 series)

Product images are available on http://presscentre.sony.co.uk

For more information, please contact the Essentials team at Beige on: essentials@beigelondon.com / 020 7404 3000.

About Sony:

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition (HD) television, Cyber-shot™ digital camera, Handycam® camcorder, “α” (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and 3D HD professional broadcast equipment. Offering a complete end-to-end 3D value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League, Official FIFA Partner and global sponsor of the FIFA World Cup™, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter

“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “XDCAM” are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners