Press release -

Memory Stick PRO-HG Duo™ HX from Sony gets even faster

·        The fastest data transfer speed available from a Memory Stick or SD product: 30MB/second

·        Shorter time to transfer HD video and photos to your PC

·        Reliable and affordable

·         8GB, 16GB and 32GB models available

HD videos and high resolution still images can be transfered significantly faster to your PC with the latest Memory Stick HX technology that increases the speed of transferring data by 50% compared to existing products - from 20MB/s to 30MB/s.


For anyone routinely dealing with large files this soon adds up to a major improvement in convenience as it reduces the wait for copying, backing up or getting ready to view or edit your work.


HD video transferred to your PC – fast!

Handycam® users who wish to edit HD video on a PC, such as a VAIO™, will readily appreciate the speed advantage of the new HX technology. A 30GB Full HD video file can transfer onto a PC in just 17 minutes.  This is in the order of fourtimes faster than a Memory Stick PRO Duo Mark2  card and significantly faster than SD/SDHC cards.


You don’t have to be a Handycam® owner to benefit either. It could just as easily be HD video taken with a Cyber-shot™ or huge volumes of high resolution still images captured with the burst shooting mode on a Sony  DSLR. The wait still goes away.

Benefit of burst shooting with a DSLR

Thank to its high performance, Memory Stick PRO-HG Duo™ can cope with the advanced continuous shooting mode with  DSLR from Sony witout missing any key shots. Other cards cannot keep up with the camera and the shooting speed slows down while burst shooting.  HX is the ideal choice for burst shooting.


Like all Sony Memory Cards, the new Memory Stick PRO-HG Duo™ HX range offers more than the obvious benefits of quality and reliability. Customers are entitled to a free download of two essential applications: File Rescue and x-Pict Story™ for memory card. File Rescue gives you peace of mind, and x-Pict Story™ is a fun, creative tool for making and sharing slideshows of your favorite pictures.


Memory Card File Rescue

Sometimes things go wrong and photos, music or video clips get lost. File Rescue is a powerful tool for recovering lost data that is simple enough for anyone to use. Available as a free download to Memory Card customers, File Rescue scans the card and restores* lost files with an impressive 90% success rate.


x-Pict Story for memory card

Great photos deserve to be seen and shared. x-Pict Story gives you the means to create striking, original slide shows, complete with your choice of music. The three-step process is very easy, and an upload option* makes it simple to use video sharing sites like YouTube. (*through  Picture Motion Browser )


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