Press release -

Run, swim or gym; get active with the new waterproof Walkman® W273 from Sony

Perfect for today’s active lifestyles, the W273 is the first ever Walkman from Sony that resists water down to a depth of 2m (*1). Enjoy great sound quality that only Walkman delivers while you’re swimming, in the gym, or working up a serious sweat on the track.

With no wires to worry about, the new Sony Walkman won’t slow you down with dangling cables while you’re in the pool or moving to the music. You don’t even need to attach the all-in-one player to clothing or goggles. The stylish, ergonomic design features securely-fitting earphones with a selection of ear bud sizes to choose from, for maximum comfort and confidence during perspiration-drenched workouts.

When your session is complete, keep on listening during your post-exercise shower, or simply give your Walkman W273 a rinse in running water to keep things clean and fresh.

The 4GB memory gives plenty of space to load your favourite tunes, and PC and Mac compatible drag and drop from any music library, including iTunes (*2), provides hassle-free transfer of all your favourite tracks and workout playlists.

The new Walkman W273 has stamina too, with a quick 3-minute charge providing playback for 60 minutes (a fully-charged battery gives up to 8 hours (*3) of uninterrupted listening).

ZAPPIN™ song search technology lets you browse quickly through all your music, previewing a bit of each track without fiddly searches through menus or playlists.

The wearable, waterproof Walkman W273 MP3 player from Sony is available from Sony Centres,, and other retailers including Argos and Currys Digital, from 1st February 2013.

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