Press release -

Wonderfully Simple to Shoot and Share - Three New Sony Bloggie HD Cameras Include 3D and More

Sony today revealed three exciting new Bloggie™ HD camera models. Sony’s Bloggie HD cameras include some unique features while still offering simple, high quality MP4 video and still photo shooting, as well as easy web sharing capabilities.

With the new Bloggie, Bloggie Duo and Bloggie 3D models, you can capture “had to be there” moments in full high definition 1920x1080 MP4 video and 5-megapixel still photos, but in a whole new way anytime, anyplace with the introduction of 3D and dual screen capabilities.

“As the popularity of pocket cameras grows, Sony can provide simple, compact video and photo solutions that are fun and easy to use,” said Melody Charlesworth, Category Marketing Manager for Bloggie. “With Sony paving the way in 3D entertainment, it’s the perfect addition to the Bloggie family and offers an easy yet high quality 3D solution.”

Wonderfully Simple

All of Sony’s Bloggie HD cameras are slim and stylish, with simple hard key operation and seamless integration with social network services for easy, intuitive shooting and sharing. Across the range, you’ll find an abundance of features including:

  • Sensitive “Exmor™” CMOS sensor to achieve high resolution video and crisply-detailed still photos with less grain, even in challenging lighting conditions
  • Freestyle shooting & playback to automatically adjust GUI for vertical or horizontal shooting and viewing
  • Dual Record to enable photo capture while shooting video
  • Auto Focus to allow auto focus capabilities and Auto Macro to focus sharply on objects as close as four inches away
  • “Share it Later” function to tag the clips and pictures you want to post for easy upload next time you’re online, whether you’re a PC or a Mac user

Bloggie models also have SteadyShot® image stabilisation for smoother footage, Face Detection technology to enhance faces by automatically correcting exposure, a built-in USB arm for easy charging and uploading to a computer, internal memory, built-in rechargeable battery, embedded Bloggie software, and HDMI output to enjoy content on your HDTV.

In a world’s first* the Bloggie 3D (MHS-FS3) is an innovative model with two lenses, two image sensors, stereo microphone and built-in LED light to capture incredible 3D or 2D video and photos. This content can be played back in 3D without glasses on the camera’s 2.4-inch LCD screen or utilising 3D glasses on any 3D capable HDTV like Sony’s new BRAVIA KDL-HX820, also announced today.

The Bloggie Duo (MHS-FS2) offers a dual-screen option with the camera featuring two vibrant LCD screens – 2.7-inch on the back and 2.0-inch on the front underneath the lens – for fun new ways to capture yourself and others in full HD video or 5.1 megapixel photos. The Bloggie Duo has a built-in LED light and comes in purple and white.

A new entry level model completes the trio of Bloggie, offering on-the-go video lovers a smart, pocket device at an affordable price. The MHS-FS1 sports an ultra compact, lightweight design, with a large 2.7-inch wide LCD screen, and comes in black and white.

Simple Public and Private Online Sharing

Bloggie software for Mac and Windows is included with all Bloggie models so it’s never been easier to share videos and photos online. Share privately with friends and family using Personal Space by Sony or become the next Internet sensation with integrated support for Facebook®, YouTube™, Flickr®, and Picasa Web Albums.

With Personal Space Sharing Groups, keeping friends and family always updated with a constant stream of your latest photos is easy. There’s no need to re-type long lists of recipients’ email addresses or deal with slow, bulky email attachments every time you want to share. Just add photos or videos to a Sharing Group using “Share it Later” or Bloggie software, and your friends and family are only one click away from enjoying your latest memories with no registration required.

You and your friends and family can also view shared photos and videos away from the PC with apps for iPhone or Android. BRAVIA support will be added later this year, providing even more viewing options.

The MHS-FS1 and MHS-FS2, both with 4GB of internal memory, will be available in March 2011. The MHS-FS3 with 8GB of internal memory will be available in April 2011.

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