Zoom in closer with this season’s new Cyber-shot™ cameras from Sony

• DSC-HX20V: compact, powerful and perfect for travel with 20x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor
• DSC-WX100: world’s smallest and lightest camera^*1 with 10x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor
• DSC-WX150: 10x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor with 3 inch LCD screen
• DSC-HX200V: ultra 30x optical zoom with effective 18.2 megapixel Exmor R® CMOS Sensor and manual controls
• DSC-TX20: water/freeze/dust/shock-proof with effective 16.2 megapixel Exmor R® CMOS Sensor
• DSC-W690: slim and easy to use with 10x optical zoom and 16.1 megapixels
• DSC-HX10V: 16x optical zoom and effective 18.2 megapixel Exmor R® CMOS Sensor
• DSC-H90: 16x optical zoom and effective 16.1 megapixels

Big, bold close-ups don't have to mean carrying a big, bulky camera. With this season’s latest Cyber-shot™ digital cameras from Sony, you can enjoy super-zoom performance and detail-packed images with less to carry.

Clearer, steadier high-zoom images from a compact camera

Making its debut in the Cyber-shot™ HX20, WX100 and W690, an Advanced Aspherical (AA) lens boosts zoom range while allowing a far smaller lens body. The precision optical design adds an extremely thin lens element, increasing maximum magnification without compromising image quality or optical performance. With the WX100, this results in an impressive 10x optical zoom range in a compact camera that’s just 17.5mm thin at its slimmest part.

By Pixel Super Resolution technology (except W690, H90) doubles optical zoom range without sacrificing image quality or resolution. You’ll enjoy detail-packed close-ups – with up to 60x Clear Image Zoom on the HX200V – without the artificial blockiness that mars conventional digital zoom.

Complementing the new cameras’ exceptional zoom performance, Optical SteadyShot now offers enhanced image stabilisation when zoomed-in, both for still and movies. A refined gyro is teamed with optimised processing, adding the right amount of shake compensation for each scene. You’ll enjoy clearer, blur-free stills and videos, even at long focal lengths where camera shake is greatest.

Powerful features to widen creative shooting options

Extra High Sensitivity technology^*2 (except W690, H90) expands your photo opportunities, especially in dimly-lit conditions. Maximum sensitivity is now boosted to ISO 12800, giving more opportunities for spontaneous handheld shooting without flash. Thanks to the Exmor R™ CMOS Sensor and high-speed BIONZ processor, noise levels are significantly reduced compared with previous Cyber-shot™ models^*3. You’ll see the difference with crisper low-light shots, from atmospheric portraits to interiors.

Spontaneous shooting options are widened further with high-speed autofocus that locks onto your subject in as little as 0.13 seconds in daylight (except W690, H90 and TX20). AF performance is also significantly quicker at 0.20 seconds in dim conditions (for WX100 at 3EV; actual AF speed depends on model and shooting conditions). You’ll be able grab even more of those special moments when other cameras struggle to focus accurately.

Superior Auto Mode (except W690, H90) takes the guesswork out of achieving professional results in virtually any situation. Detecting the current scene and shooting conditions, Cyber-shot™ automatically adjusts exposure and other camera settings for superb images with low noise and high dynamic range.

DSC-HX20V

The new Cyber-shot™ line-up is headed by the compact, powerful HX20V featuring the AA lens and packed with advanced shooting features in a stylish, easy to carry body, making it an ideal travel partner. The highly-efficient Exmor R™ CMOS sensor with 18.2 effective megapixels is teamed with the latest BIONZ processor that assures flawless, low-noise images, even in low light. By processing each area of an image to achieve the optimal balance between noise and details, the advanced noise reduction technology achieves a natural look with reduced noise. Ideal for action-packed scenes, fleeting portraits and close-ups