Press release -
G2 Esports and Theta Labs Launch AI Agent Sami
The AI agent will serve G2's global fanbase with instant access to team information, match schedules, player stats, and competitive updates
Berlin – February 17, 2026 – G2 Esports, one of the world's most decorated esports organizations in the world, and Theta Labs, the leading blockchain-powered decentralized cloud provider for AI and media, today announced the launch of an AI agent for G2's global fan community across multiple competitive titles including League of Legends, Counter-Strike 2, VALORANT, Rainbow Six Siege, and Call of Duty.
G2’s mascot, Sami, trained and deployed on Theta EdgeCloud's distributed GPU infrastructure, will provide G2 fans with instant access to team information, match schedules, player rosters, tournament standings, and competitive updates across all of G2's active esports divisions. The agent will be accessible through the G2 website and Discord and available from February 17th.
Elevating Fan Experience at Scale
With the addition of Sami, G2 will be better equipped to serve its massive global fanbase with immediate, accurate responses to fan queries across multiple games and competitive circuits. Rather than waiting for manual responses, fans can query the agent in natural language to get immediate answers about everything G2, from player stats and match updates to rosters, achievements, and spicy trivia. The system is trained on G2 lore (and memes), allowing it to provide accurate, up-to-date information on G2's competitive campaigns across multiple esports titles.
The AI agent uses Theta EdgeCloud's hybrid cloud-edge computing platform, which combines more than 30,000 distributed edge nodes with cloud infrastructure from Google Cloud and Amazon Web Services to deliver 80 PetaFLOPS of GPU compute power. This architecture allows the agent to process match data and generate analysis at costs ranging from one-fifth to one-third of traditional cloud platforms. Training and inference workloads for the agent run across Theta's distributed GPU network, where specific tasks are routed to either high-performance A100/H100 cloud GPUs or NVIDIA 3090/4090 desktop GPUs based on performance requirements and cost parameters.
Theta has established itself as the AI partner of choice for the world's leading esports teams. To date, Theta EdgeCloud powers AI agents and fan experiences for Cloud9, FlyQuest, Evil Geniuses, NRG, Gen.G, Dignitas, 100 Thieves, Method, and Team Heretics, supporting always-on engagement across channels like websites and Discord.
"G2 doesn't do things halfway, so it made sense to build them an AI agent that can keep up with their fans' energy and deliver instant answers about everything from LEC dominance to which tournament their CS team is playing in next,” said Mitch Liu, CEO of Theta Labs. “We're proud we've created something that fits their community and is simple for them to implement. What we're seeing across our esports partnerships is that fans want immediate access to information 24/7, and our AI agents make it possible to deliver that level of engagement consistently across every channel, but with its own distinct personality."
“With Sami, we’re not just launching another AI chatbot, we’re launching AI the G2 way,” said Sabrina Ratih, COO of G2. “Partnering with Theta Labs allows us to combine powerful AI technology with G2’s tone of voice, so expect a chatbot that doesn’t take itself too seriously. We’re excited to provide a helpful and entertaining tool for our community to receive real-time updates.”
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About G2 Esports
G2 stands as the foremost esports organization globally, renowned for its dominance in major tournaments, industry accolades, and captivating partnership collaborations. With a dedicated fanbase exceeding 40 million globally, G2 has solidified its position as a trailblazer in the esports industry.
For further information, please visit www.g2esports.com
About Theta Labs
Theta Labs is the leading provider of decentralized cloud infrastructure for AI, media and entertainment powered by a global network of 30,000 distributed edge nodes and a native blockchain. Backed by Samsung, Sony, Bertelsmann Digital Media Investments and Creative Artists Agency, Theta is among the top AI tokens on Binance.com and top 10 DePIN blockchains by market capitalization on Coingecko. Theta’s enterprise validator and governance council is composed of global market leaders including Google, Samsung, CAA and Binance.
Recently launched Theta EdgeCloud is the first hybrid cloud-edge computing AI platform with over 80 PetaFLOPS of on-demand distributed GPU compute power. EdgeCloud now counts over 40 global customers including Stanford University, 4 of the top 5 South Korea universities, top professional sports teams including NHL’s Las Vegas Knights, NBA’s Houston Rockets and global esports teams FlyQuest and Gen.G.
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