Press release —
PUBG MOBILE TEAMS UP WITH SONY PICTURES’ SPIDER-MAN(TM): BRAND NEW DAY
The friendly neighbourhood hero swings into PUBG MOBILE with exclusive content from Sony Pictures’ Spider-Man: Brand New Day, releasing exclusively in cinemas at the end of July, as part of the Version 4.5 update.
LONDON – July 30, 2026 – PUBG MOBILE, one of the world's most popular mobile games, has today launched a new major collaboration with Spider-Man: Brand New Day, bringing exclusive content from the hotly anticipated movie to the game's Version 4.5 update. Launching as a limited-time collaboration from July 30 through September 1, the campaign introduces a dedicated Spider-Man: Brand New Day gameplay mode that brings the world of the upcoming film into PUBG MOBILE through iconic locations, signature powers, cinematic experiences and exclusive themed content inspired by the film.
At the heart of the collaboration is Central Square, a brand-new high-rise urban district that transforms familiar surroundings into a Spider-Man: Brand New Day-inspired cityscape built for speed, agility and exploration. Towering skyscrapers, interconnected rooftops and ground-to-rooftop ziplines create the perfect setting for players to navigate the city, while Peter Parker's apartment offers interactive objects, hidden Easter eggs and nods to the upcoming film. Throughout Central Square, players can also discover movie themed Backpacks containing valuable supplies and collect exclusive rewards from Spider-Man: Brand New Day Air Drops.
As players master the city, they'll also unlock Spider-Man's signature abilities through exclusive themed items that transform both movement and combat. Peter Parker's Gloves allow players to swing between buildings using webs before unleashing web attacks that damage, slow and temporarily trap opponents. Meanwhile, Peter Parker's Hoodie enhances movement with wall climbing, wall running and ceiling traversal, alongside double jumps, unique Spider-Man-inspired movement animations and spider-sense abilities that reveal the footsteps left behind by other players, helping players track opponents across the city.
Alongside the new gameplay experience, PUBG MOBILE players can also unlock a range of exclusive in-game rewards throughout the collaboration. Players who log in and join matches between August 1 and August 2 will receive a limited-time Spider-Man: Brand New Day Emote, while completing themed quests will unlock the exclusive "Friendly Neighbor" story arc. As players progress through each chapter, they'll be able to claim a series of collaboration rewards, including exclusive movie avatars and avatar frames based on the total number of chapters completed.
Beyond its action-packed gameplay, the collaboration also celebrates the movie through a range of cinematic and interactive experiences inspired by some of Spider-Man’s most memorable moments. Players can visit a special Spider-Man: Brand New Day Tribute Point with an interactive Easter egg, while hidden encounters across the city may reveal Spider-Man before he disappears, leaving rewards behind. Players can also recreate Spider-Man's daring aerial rescues and other cinematic moments through immersive interactive photo experiences, unlocking exclusive achievements and rewards while capturing memorable moments inspired by the upcoming film and legacy franchise.
The Spider-Man: Brand New Day experience extends beyond Classic Mode into World of Wonder, where creators can build their own film-inspired adventures using a brand-new Spider-Man: Brand New Day creation template based on Central Square. The template includes access to Peter Parker's Gloves and Peter Parker's Hoodie, giving creators the tools to design original experiences inspired by Spider-Man's signature powers and movement mechanics.
Sony Pictures’ Spider-Man: Brand New Day is releasing exclusively in cinemas worldwide, with release dates varying by region.
In North America, PUBG MOBILE will support the collaboration with a dedicated TikTok campaign, creator livestreams featuring popular gaming personalities, regional brand partnership activations, and community-focused content throughout the campaign. Follow the official PUBG MOBILE North America TikTok for the latest Spider-Man: Brand New Day North America-exclusive collaboration updates plus events, and creator content.
The PUBG MOBILE x Spider-Man: Brand New Day collaboration runs from July 30th to September 1st, 2026. Download and play the game for free on the App Store and Google Play Store to experience the new content.
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About PUBG MOBILE
PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON, Inc.
For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, X and YouTube.
About Sony Pictures’ Spider-Man: Brand New Day
It's a BRAND NEW DAY for Peter Parker. Fighting crime full-time as Spider-Man in a world that doesn’t remember him—and the pressure of seeing his old friends move on without him—sparks a change in Peter he may not have the power to control. But that transformation might also be the only thing that can stop a shocking new threat to the city and those he loves - a powerful villain no one can even see. The world may have forgotten Peter Parker, but he hasn’t forgotten them.
Directed by Destin Daniel Cretton, the film is written by Chris McKenna & Erik Sommers. Based on the MARVEL Comic Book by Stan Lee and Steve Ditko, Kevin Feige, p.g.a., Amy Pascal, p.g.a., Avi Arad and Rachel O'Connor, p.g.a. produced the film. Executive Producers are Louis D'Esposito and David Cain. The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando and Mark Ruffalo. Credits not final.
About PUBG MOBILE North American Tiktok
Launched in Q4 2025, the PUBG MOBILE North America TikTok account was created to strengthen the game's connection with players across the region through localized, community-driven content. The channel serves as a hub for regional events, collaborations, tournaments, and community initiatives, while also featuring North American gaming culture, trending memes, and topics that resonate with local players. Through engaging and culturally relevant content, the account aims to bring North American players closer to the game and foster a stronger sense of community.
