Blog posts

Luxury should last forever

Luxury should last forever

Apr 29, 2021 20:45 BST

When you can build a “professional” website with Squarespace or Wix for next to nothing...

How PPI refund claims paved the way for the current timeshare compensation payouts.

How PPI refund claims paved the way for the current timeshare compensation payouts.

Dec 08, 2020 12:35 GMT

PPI victories against the banking industry paves way for consumers to challenge timesha...

Green branding – pure green, or dirty green?
Life after lockdown; Brands that defy economic fallout
Life after lockdown; 21st Century Renaissance?
Life after lockdown; Banking brands

Life after lockdown; Banking brands

Jun 15, 2020 13:33 BST

Slogans, straplines and the need for clarity
Life after lockdown; Travel brands

Life after lockdown; Travel brands

Apr 30, 2020 12:47 BST

Thomas Cook paid the price for losing its spirit of innovation

Thomas Cook paid the price for losing its spirit of innovation

Oct 03, 2019 15:16 BST

The brand underestimated the consequences of digital and allowed its heritage to blur i...

Why brand repositioning is hard

Why brand repositioning is hard

Jul 08, 2019 15:01 BST

BigTech, led by Amazon, are hurting retail brands and middle-market brands in particula...