Our mission is to provide businesses with a comprehensive music service, that delivers unbeatable value. We do this by developing the world's best licence-free music catalogue and combining it with innovative technology, designed specifically to meet business needs.
We are passionate about delivering an innovative and valued service, drawing on the wide and varied experience of our team, and the feedback of our customers.
Origins, History & Team
The founders of the background music company (TBMC), of which MusicStream is the trading name, are Jeffrey Stewart, CEO and Fridrik Karlsson, Music Director. Jeff still runs a record label called New World Music, which over the last 15 years has released over 250 CD's. Jeff remains the majority shareholder in New World. Fridrik is a professional musician with a successful 30 year track record as recording artist, session musician, writer and producer. Fridrik also ran his own record label, iChill, creating licence-free music for businesses.
In 2009, Jeff and Frissi conceived of a new business that would offer a credible alternative to expensive licensed music services, and thus save businesses very significant sums of money. Jeff and Frissi knew from their own music production experience that they could leverage their combined music assets, their networks of musical talent and digital production to create a great music catalogue, cost-effectively. They also felt that if the music could be combined with a proprietary digital music player, the service would be very cost-effective and easy to deliver to businesses anywhere in the world.
Jeff & Frissi then hooked up with Louis Langerman, A South African musician, engineer and web developer. Louis was known to Jeff and Frissi as a talented music producer who had also been producing original music for businesses for many years. Louis joined the business as technical director and MusicStream was born.
Brief Development History
The business was incorporated in 2010, and work started on the first version of the MusicStream Player, and the development of a sophisticated music management system designed to store, organise and deliver thousands of tracks via the internet. Over this time the existing MusicStream catalogue was loaded and supplemented by new music sourced and commissioned from around the world, and this music acquisition work continues.
After rigorous testing, additional developments in response to beta test feedback and user interface refinements, the service was launched commercially in Summer 2011.
With very little marketing effort to date, the service is already used by a number retailers and spa businesses all of whom are very satisfied with the player, the music and the economics. (testimonials available)
The MusicStream Senior management team has grown along the way and now boasts a very experienced executive Board, all of whom are also shareholders.