Thule announces new partnership with Fiat

Thule, market leader within transport solutions for the automotive industry is pleased to announce its new partnership with Fiat. This agreement concerns the Thule Professional product area with solutions designed specifically for the demands of professionals who are on-the-go.

The Thule product portfolio includes the complete range of Thule Professional load carrier systems for commercial vehicles. Fiat is applying these products in their New Doblo series. The needs of transportation solutions and accessories differ widely between personal and professional users. Professionals need to carry goods, materials and tools, but they are obliged to take into account the productivity and profitability of their business while on the road.

Joakim Nordenström, Sales Director OES at Thule, comments: “It is with great pleasure that we enter into this new partnership with Fiat, since one of our objectives is to collaborate with competent, innovative companies. Thule has a solid experience in developing convenient solutions for professional vehicles and we are happy to see that our load solutions system corresponds to their needs. This collaboration will also help us to be even more innovative and reactive in an already dynamic and fast-growing market.”

The Thule Professional range was launched in Europe in 2007 as an important complement to the consumer series. It is designed to meet the transportation needs of demanding professional users with productivity, safety and flexibility as key priorities. The professional product portfolio includes ladder holders, conduit cases, eye bolts, load stops and load carriers.