Press release -
Thule Renews U.S. Ski Team Partnership
PARK CITY, UT (Jan. 28) – The U.S. Ski Team has announced that Thule, a world leader in transportation accessories, will be extending its partnership with a multi-year renewal as the Official Rack and Cargo Automobile Supplier for the U.S. Ski Team.
"The values and best in the world goal orientation of the Team are a natural fit for a partnership between Thule and the U.S. Ski Team," said Vice President of Sales, Marketing and Service, Tripp Wyckoff. "This is a great opportunity for us to showcase and promote our product in conjunction with the U.S. Ski Team."
Thule will continue to provide base racks, ski carriers and cargo boxes for the U.S. Ski Team. With a specially designed roof box, Thule will have the opportunity to showcase and promote the partnership to a target audience including, athletes, members, fans and 16 million recreational participants.
"The global Thule brand has always been associated with quality and innovative products," said Chief of Revenue and Marketing, Andrew Judelson. "We have great momentum heading into this season on the wings of our athletes' performance in the Olympics and on the annual World Cup circuit. Extending partnerships with leading consumer product brands in our sport, like Thule, is vital to our success every year."
The U.S. Ski Team is one of the best testing platforms for products like Thule's racks and cargo boxes. The team travels hundreds of thousands of miles each year from event to event on multiple continents.
Thule will use its partnership as both a supplier and licensee the U.S. Ski Team to showcase its product to the active, traveling skiing audience.
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Topics
- Lifestyle, Fashion, Leisure
Categories
- us skiteam
- thule
Regions
- England
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About Thule Group
Thule Group is a world leader in products and brands that make it easy for people to transport their equipment securely, safely and in style. Under the motto Active Life, Simplified, Thule Group offers products within four business areas: Carry Solutions (laptop and camera bags, backpacks etc), Vehicle Solutions (roof racks, bike racks, ski boxes, snow chains etc), Work Solutions (ladder racks, tool boxes etc) and Towing Solutions (towbars and trailers). The Thule Group has about 3,500 employees at more than 50 production facilities and sales offices worldwide. In 2009 sales amounted to SEK 5.8 billion.
Find out more at www.thule.com
About the U.S. Ski Team
The U.S. Ski Team, as part of the U.S. Ski and Snowboard Association (USSA), develops and maintains teams of world-class athletes for national and international competition, including the Olympic Winter Games. The USSA selects teams based on objective criteria in all sports for major events such as the Olympics and World Championships as well as for annual teams in those sports where it is a supported program. The U.S. Ski Team coordinates nationwide development and elite programs for all competitive skiing sports while maintaining a strong adherence to core values. For more information, visit www.usskiteam.com.
