Alterian: Alterian and bemoko join forces to help marketers and agencies overcome the mobile dilemma

Alterian (LSE: ALN) the leading provider of Customer Engagement Solutions today announces that it has joined forces with bemoko Consulting Ltd, an expert in mobile web development and software, to rapidly deploy scalable, user friendly website experiences to the burgeoning community that does not access the web via PCs. Together, the companies will help marketers and agencies quickly and easily move more of their business initiatives onto the mobile web.

The partnership addresses key pain points that organizations face today, namely how to support the growing population of mobile users through a compelling mobile experience, without over stretching the marketing departments resources and budgets even further whilst at the same time tackling the shifting sands of new mobile devices, formats and operating systems. The joint Alterian and bemoko offering is a solution to this dilemma based on three pillars:

- Alterian Content Manager, the Alterian web content management system that allows instant updating of dynamic content on any channel (web, mobile, social media, email), without the need for any technical knowledge

- bemokoLive, the bemoko platform that instantly identifies over 12,000 mobile devices and then delivers content specifically targeted and tailored to that device’s capabilities

- Expert services from bemoko and Alterian to ensure organizations develop lasting business benefits from their mobile initiatives

Arjen van den Akker, product marketing director of Alterian’s Web Content management division, comments, “Every organization has recognized the fact they cannot do without a website. In 2011 we will see companies realize they cannot ignore mobile any longer either. We are excited about our joint proposition with bemoko as we can now help organizations build a compelling mobile presence in one go, instead of them having to build bespoke mobile applications or templates for each and every device separately. This is a huge differentiator that yields significant competitive advantage”. 

Phillip Clement, Sales and Marketing Director of bemoko comments, “bemoko has been designing and building mobile websites for nearly ten years, but this has been a niche proposition for the big players. We believe 2011 will see global mobile web browsing exceed PC browsing, which means that every business will need to deliver their content to the ever increasing array of mobile devices. Alterian is the leader in managing content dynamically; coupled with the intelligent mobile delivery capability of bemokoLive, we can now jointly bring the first solution built for the next generation of digital marketing to market.” 

Alterian and bemoko solutions have been deployed across the globe by hundreds of customers. The combined offering will benefit both new and existing customers and partners, allowing them to take their existing investment in content assets and delivery technology, and enhance it with content management functions and dynamic mobile delivery options. 

About Alterian
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit www.alterian.com or the Alterian blog atwww.engagingtimes.com. 

For more information, contact:
Kat Meadmore 
Bite Communications
+44 (0)20 8735 9737
kat.meadmore@bitecommuniations.com

Vicky Ryce
Alterian
vicky.ryce@alterian.com

About bemoko
bemoko are the creators of bemokoLive the most advanced mobile development software platform available today, designed to tackle the growing challenge of delivering web content to an ever increasing number of internet connected devices. bemoko also provide fully outsourced mobile web development expertise to support creative agencies brands and enterprises deliver the most amazing mobile websites and campaigns imaginable.

For more information, contact:
Phillip Clement
bemoko Consulting Ltd
+44 (0)844 264 0909
+447795504959
phillip.clement@bemoko.com