Press release -
Kantar Media: KANTAR MEDIA ACQUIRES INTERNET SPECIALIST ‘SPRING’
Kantar Media, the leading provider of media research and insights, has acquired Spring Wirtz und Pischke GmbH & Co. KG, boosting Kantar Media's online audience measurement offering and market share worldwide. The acquisition will build on the company's significant global presence and activities in digital audience insight across all media in 59 countries.
Spring GmbH & Co. KG, founded in 1995, has become one of the leading pan-European companies in site-centric and user-centric internet measurement, online research and analysis. The technology and tools developed by Spring measure online audience habits in several European countries. The company counts blue chip organisations from the telecommunications, media and financial sectors amongst its extensive client portfolio, including Deutsche Telekom, Ligatus, Net-Metrix and INFOnline.
Spring's technology has already been deployed in several Kantar Media services including internet measurement services in Austria, Germany, Norway, Singapore and Switzerland. Meanwhile Spring is already a technology partner in Kantar Media’s recently announced ‘VirtualMeter’ two-screen technology for measurement of television online.
Richard Marks, Global CEO, Kantar Media Audiences commented: "Spring is an exciting and successful company. They have been 'friends of the family' for a number of years. In joining Kantar Media, Spring will complement our technology portfolio perfectly, bringing all the necessary skills and qualities to help us to enrich our global digital strategy and expertise in online audience measurement and insight."
“We are excited at the prospect of becoming part of Kantar Media" said Oliver Pischke, Managing Director of Spring. "We already enjoy a long and successful history of co-operation within the Kantar Media network and are certain that we will be able to help grow Kantar Media's offering in internet audience measurement even further."
The Spring GmbH team will continue to be based in Germany and its management team will report to Isabel Serrano, Global Strategy & Development Director, Kantar Media Audiences.
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About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide.
www.kantarmedia-audiences.com
For more information please contact:
Helen Brockett
Eureka Communications
Tel: +44 (0)7879 282828
helen@eurekacomms.co.uk
Topics
- Data, Telecom, IT
Categories
- kantar media
- spring