Press release -

Littlewoods Europe: Littlewoods Europe Launches New Season Collection for Spring 2011

Littlewoods Europe has announced the launch of its new season collection featuring over 10,000 new product lines. The new collection includes over 6,000 new fashion lines for the whole family with extensive ranges for women, men and kids. Almost 2,000 ladies fashion lines in plus sizes are available.

New brand ranges for the Spring 2011 collection include footwear from Carvela, and Ravel plus women's fashion from Awear, Mint Velvet and Gloria Vanderbilt. New entries to the menswear collection include Goodsouls by Steve JonesPepe Jeans, Penguin and Palladium footwear.

A spokesperson for Littlewoods Europe said, "We are really proud to launch our new Spring 2011 collection, which we believe is our most exciting yet, with over 10,000 new lines. Through our online catalogue many of our fashion lines are brought to life with catwalk videos and all have on page zoom to show a full product view. Our women's ranges are packed full of key trends in very wearable styles such as gorgeous florals, pretty trims, vibrant prints and flattering colour blocking."

Littlewoods Europe has a fantastic range of fashion in their new Spring collection. The company has interpreted key catwalk trends to a produce a very wearable range of clothing with key on trend pieces plus great value basics for customers to update their wardrobes for the new season. Particular attention has been paid to fit and figure flattering styles.

Fashionable clothing is available in plus sizes up to size 32 from the Savoir range, with big brand name clothing from FCUK, Full Circle, Lipsy and Awear now available in up to size 18.

Key womenswear lines for Spring Summer 2011 are Capri pants, the maxi dress, shirt dresses, shirt tunics, skinny cargo trousers and clogs. Key colours include classic navy blue and coral in block and printed colours; coral is well regarded as a very flattering colour for mature skin. The Embellishment trend from Christmas 2010 has been carried forward into the new 2011 season with beads and sequins once again making an appearance.

About Littlewoods Europe:

Littlewoods Europe is part of Shop Direct Group who is the UK's largest online and home shopping retailer with sales of circa 1.7 billion pounds. It is aimed at women who want the convenience of home delivery from one of their favourite British on-line retailers. The delivery cost is euro 5 regardless of size of order. Delivery is within 7 working days, with 28 days home approval guarantee.

The Littlewoods Europe site features over 14000 product lines, from core categories of clothing like womens coats and womens dresses, includingevening dresses and Maxi dress.

Brands within the Shop Direct Group portfolio include,,,,,, and

PR Contact:

Megan Gow

Consumer PR team

Shop Direct Group

Skyways House

Speke Road


L70 1AB

0844 292 1083


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