Somo: Somo Launches Apptimiser™ to Revolutionise Mobile App Marketing

Industry-first tool allows customers to drive profit from mobile app campaigns

Somo (www.somoagency.com), Europe’s leading mobile marketing agency, today announced the launch of Apptimiser™, its unique new tool which allows marketers to maximise their return from mobile marketing spend. The tool, which is available to Somo clients, enables detailed tracking of the performance of individual app campaigns across all mobile platforms including iOS and Android. Apptimiser™, which is independent of advertising networks, provides visibility on the success of each app campaign. Using Apptimiser™ means that clients only spend money on app campaigns that provide them with real returns. With Apptimiser™ results, Somo can easily re-allocate budget between the most effective advertising networks.

Many people are unaware that around 25% of all downloaded apps are deleted after a single use or are never used at all. This means that the number of downloads alone isn’t an effective measure of success. . Apptimiser™ allows marketers to manage the criteria defining a successful campaign, which along with downloads could, for example, be the third time the app is opened, a separate call to action or registration of user details.

Currently, in order to track an app campaign through an app store, multiple tracking tags or multiple SDK’s (Software Developer Kits) need to be implemented, both of which can compromise an app’s performance, making it sluggish and delivering a poor user experience. Apptimiser™ overcomes this problem by allowing a single SDK to be implemented at the development stage, reducing the strain on resources and making sure performance isn’t affected while enabling effective tracking.

Nick Hynes, CEO of Somo, commented: “Apptimiser™ is a global first. Using Apptimiser™, Somo’s clients will be able to monitor and update their campaigns constantly, so they’ll have the most effective mobile marketing in the industry. Somo is continually investing in technology to keep our clients at the forefront of mobile marketing. We are determined that our clients will be able to make the mobile channel as profitable and successful as other marketing channels. “

Contacts

PR contacts
UK
Speed Communications
Nicky Savage
+44 20 7842 3241
nicola.savage@speedcommunications.com
or
UK
Speed Communications
Neil Robertson
+44 20 7842 3211
neil.robertson@speedcommunications.com