Press release -
Telmap: Telmap announces its inaugural Telmap Metrics Report
Telmap, the original pioneers in mobile location-based services, today announces the inaugural edition of Telmap Metrics Report, a quarterly report looking at local search, mapping and navigation usage and activity conducted through Telmap based solutions.
Telmap, who is a world leader in mobile location-based services, provides white-label, fully hosted and managed LBS to over 26 mobile operators globally. As such, Telmap has a broad perspective and vast knowledge that when viewed collectively can be beneficial to the LBS industry in general and for location-based advertising specifically, as it provides valuable insights to advertisers.
The first report summarizes the fourth quarter of 2010 (October-December). As of the end of the fourth quarter, Telmap users show a truly global footprint, navigating in more than 100 countries, through more than 400 million kilometres, which is equivalent to approximately 567 trips to the moon and back or 10,023 trips around the world, in just one quarter. During Q3, 2010, that naturally included summer travels, Telmap users navigated through more than 0.5 billion kilometres!
Some of the most popular search terms include IKEA, gas, cinema and hospitals, while the popular points of interest (POI) categories include restaurants, shopping, gas stations and hospitals, indicating that people use Telmap based solutions to search, map and navigate to many of their day-to-day destinations and activities.
“Telmap sees openness as an important pillar of its market leadership strategy. We have decided to introduce the report in order to provide and share some insights with the industry’s movers, shakers and influencers, so we can all work together on making location-based services a growing and prosperous industry”, said Motti Kushnir, Telmap CMO.
The report will be published on a quarterly basis and will be available for download onwww.telmap.com, where you will be able to register to be notified whenever a new edition of the report is available.
Notes to Editors
Telmap is a world leader in mobile location-based services that are fully designed to open new business opportunities and generate new revenue streams. The company has established a solid reputation for providing its customers with innovative, value added end-to-end mobile location based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers.
Telmap’s flagship product is the world’s first personalized Mobile Location Companion integrating innovative and patented technologies including Telmap Active Interface, Telmap Active Search and Telmap Active Widgets. A complementary web companion is also available, as well as a robust location platform with a set of APIs to support Telmap customers in delivering a strong LBS strategy.
Telmap is the #1 provider of choice for mobile location-based services and its technology has been selected by leading industry players such as Orange FT Group, Vodafone, Vodacom, SFR, O2, Telefonica, SingTel, OPTUS, Cellcom, Pelephone, and more.
For more information, please visit www.telmap.com, or look for the Telmap page on Facebook.
For further information on Telmap, please contact Mi liberty:
Karel Kumar
T: +44 (0) 20 7751 4444
E: kkumar@miliberty.com
Topics
- Data, Telecom, IT
Categories
- telmap metrics report
- telmap