WildTangent: WildTangent Introduces Beta of New Social Game Polar Bowler Strike

WildTangent today announced the beta release of its new social game version of Polar Bowler on both the WildTangent games service and Facebook. The social game, Polar Bowler Strike!, is the newest addition to the Polar franchise, which was first developed and published by WildTangent in 2004. Polar Bowler and the other Polar games in the franchise are favorites of game players, and have been played by tens of millions of players worldwide. Feedback will be collected during the beta stage to further evolve the game for new and old fans of the lovable bear.

Building off the popularity of previous Polar games, the social game allows players to knock down pins on the icy bowling lane as they increase through levels of play. Players begin the game as the classic character, the Hawaiian polar bear, with the "Ol' Faithful" bowling ball.

Polar Bowler Strike brings extras and customization options. New features include:

• Collection of coins for purchase of power-ups, outfits, bowling balls and objects
• Power-ups that blast pins away for higher scores
• Outfits like Wizard and Tiki idol
• Bowling objects with unique powers and specialty capabilities
• More environments and special items as the game leaves the beta stage

In addition, a scoreboard allows players to invite Facebook friends to compete and see friends' scores. On the WildTangent games service, players can use their WildCoins to purchase items and additional lives. On Facebook, players can use Facebook credits to buy coins and polar bucks to obtain locked items.

The original Polar Bowler, Polar Golfer, Polar Golfer Pineapple Cup, Polar Tubing and Polar Pool games are also available on the WildTangent games service.

Polar Bowler Strike! (beta) is WildTangent's second social game published in the service. Due to overwhelmingly positive consumer reaction to the social game version of Gun Bros., the games service will be rapidly adding many more social games over the next few months. WildCoins will be available for use in all social games in the service.

About WildTangent
WildTangent (www.wildtangent.com) operates a games service that allows consumers around the world to access downloadable, online and social games through one convenient Games App. Fueled by our digital currency, WildCoins, and a proprietary ad platform, BrandBoost, the service delivers the most cost efficient way to play games. Consumers can rent games, purchase them or play for free courtesy of brand advertisers.

WildTangent Media also powers advertising for a growing portfolio of 3^rd party online and social game developers enabling brands to reach more than 175 million monthly players worldwide with engagement based advertising through our BrandBoost network. BrandBoost has been adopted by premium publishers like Digital Chocolate, Crowdstar, Playdom, Sony Online Entertainment and DreamWorks and is utilized by major global brand advertisers like Unilever, P&G, Microsoft, Kraft and others.