Milan Design Week: DESIGN CONTINUUM: A Study in Sensory Experience

Event date 21 April 2026 10:00 – 26 April 2026 14:00

Location Foro Buonaparte, 70, 20121, Milano

The Group's transforming showroom will become the focal point of this design evolution, uniting our two global power brands Villeroy & Boch and Ideal Standard in a unique collaboration with Studio Elastique.

Discover the essence beyond the surface. Explore the raw processes of material and sensory innovation in an immersive journey through five carefully curated installations where light, projection, texture, and scent converge.

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