Press release -
A blossoming start to the day: Villeroy&Boch is extending the Fleur collection with a bouquet of breakfast porcelain
The new products in Villeroy & Boch’s Fleur collection are an invitation to start every morning with a personal floral bouquet. The modern, graphic flower pattern in the vibrant colours of Soleil, Bleu, Cassis and Vert now also features on large breakfast cups, an egg cup, butter dish, sugar bowl, teapot and milk jug. The breakfast cups in all four colours open up creative scope for individual mix & match effects on the table, all perfectly complemented by the multicolour design of the serving items.
As well as the crockery, the new additions include decorative items to fill homes with carefree, happy vibes. Cassis has been added to the colour selection for the existing vase collection, along with two new shapes in Vert. All items are linked by a consistent theme: the special design, inspired by flowers.
Flower-shaped cloth napkins and placemats in all Fleur colours complete the look and provide a playful backdrop for the crockery. Decorative floral-shaped candles with bold colours and soft grooved details provide extra warmth and atmosphere, adding the finishing touch to the floral ensemble.
Fleur brings colour into everyday life, creating a positive, energising atmosphere for dining and well-being: perfect for gifting, combining or simply as a little treat for yourself.
Available in March 2026.
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The Villeroy & Boch Group is one of the global leaders in premium dining & lifestyle, as well as bathroom and wellness products. Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design and quality. With its two main brands Villeroy & Boch and Ideal Standard, the Group has about 12.000 employees and is present in around 140 countries worldwide.
