Press release -
Ideal Standard Expands Showering Portfolio with New and Upgraded Smart Designs
Ideal Standard is strengthening its showering portfolio with three new collections that combine smart design, high performance, and durability – all at an accessible price point. Designed for maximum flexibility, the new ranges – Ceratherm, Ceraflow, and Ceratwist – offer a choice of thermostatic, single-lever, and diverter shower systems to meet a variety of needs for both residential and hospitality settings.
Ceratherm
Crafted to elevate the showering experience, the Ceratherm range offers innovative thermostatic solutions featuring the advanced PreciTherm cartridge for precise temperature control and exceptional durability. The updated Ceratherm T25 range now features larger overhead showers, while its mixer showcases a full chrome body paired with a refined, minimalist cylindrical design. Ergonomically designed handles – with a chrome button and anti-slip rib – ensure effortless operation, while CoolBody technology prevents scalding. Enhanced by water-saving functions such as a 50% Ecostop and an energy-efficient temperature stop, Ceratherm T25 is available as wall-mounted mixers, shower and bath sets, or complete systems, providing a versatile solution for modern bathrooms.
Ceraflow
Engineered for reliable control and lasting performance, Ceraflow is a collection of single-lever shower systems powered by the FirmaFlow®+ cartridge. Delivering smooth, stable operation over 750,000 cycles – ten times the European norm – Ceraflow ensures enduring performance for everyday use.
Ceratwist
Designed for adaptability, Ceratwist is a new range of diverter shower systems that pair seamlessly with a variety of wall-mounted mixers, ensuring versatility in any bathroom setting.
A Shower for Every Preference
Each range follows a clear progression, starting with T25 and moving through T25+ and T25M, culminating in the Alu+ range, crafted from 84% recycled aluminium. The T25 series offers a single-function head shower with Rain and a dual-function hand spray featuring Rain and SilkRain, while T25+ and Alu+ models deliver dual-function capabilities for both the head shower and hand spray. T25M combines a metal head shower with Rain spray and a sleek, minimalist metal stick hand shower for a perfect blend of style and functionality. All models feature large overhead showers – available in either 260mm or 250mm sizes – with round and square options to complement any interior, along with a generously sized 100mm hand shower. Additionally, every model includes EasyClean nozzles for effortless maintenance and water-saving flow limiters (12 l/min for overhead showers and 8 l/min for hand showers, with low-flow variants at 8 and 6 l/min, respectively). Installation is made simple with the EasyMount metal wall bracket, which allows for vertical adjustment to reuse existing holes.
“We have developed our latest shower collections to offer a clear, structured portfolio that seamlessly balances smart design and comfort features with long-term performance and affordability,” said Sven Ullrich, Executive Vice President Marketing, Product Management and R&D at Villeroy & Boch. “By providing a wide range of thermostatic, single-lever, and diverter solutions, we enable homeowners and professionals alike to select the ideal product to meet their needs. These new showering solutions benefit from Ideal Standard’s decades of fittings manufacturing expertise. Engineered in Wittlich, Germany, and manufactured in Europe with the highest quality materials, every product that leaves our plants is robust, durable, and built to the highest standards.” The new collections will begin launching in April, with availability expanding throughout the year.
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The Villeroy & Boch Group is one of the global leaders in premium dining & lifestyle, as well as bathroom and wellness products. Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design and quality. With its two main brands Villeroy & Boch and Ideal Standard, the Group has about 12.000 employees and is present in around 140 countries worldwide.