Press release -
Ideal Standards i.life E Combines Contemporary Design, Practical Features and Simplicity of Use
Introducing Ideal Standard’s i.life E – a smartly built shower toilet that redefines the balance between sleek aesthetics, intelligent functionality, and ease of use. Making its debut at ISH 2025, i.life E seamlessly blends modern design with a carefully selected range of comfort and hygiene features, making it an ideal choice for contemporary homes and premium hospitality settings.
Thoughtful Features for Comfort & Hygiene
i.life E offers a well-balanced selection of shower functions, including front and rear wash with four spray modes, adjustable nozzle position, and customisable water pressure and temperature – each available in three settings. These capabilities are complemented by intuitive comfort elements such as an integrated dryer with adjustable temperature, a night light for added convenience, and a durable soft-close seat and lid.
Hygiene is a key focus, with practical features such as pre- and post-rinsing of the nozzle, a replaceable nozzle tip for added cleanliness, and a built-in descaling programme to prevent limescale build-up and enhance durability.
The rimless wall-hung bowl further ensures effortless maintenance and optimal hygiene.
For added convenience, the sensor-integrated seat activates functions only when needed – a feature especially beneficial for families and hospitality environments. Furthermore, the intuitive remote control, with its large, easy-to-use buttons and light signals, ensures seamless operation for all users, including those new to shower toilets.
Accessible Innovation for Modern Bathrooms
Featuring a simple yet elegant design with soft, rounded shapes, i.life E integrates effortlessly into a variety of interior styles. Drawing on Ideal Standard’s decades of expertise in bathroom innovation, it delivers reliable quality and an intuitive user experience, offering outstanding performance while remaining accessible to a broad audience.
“i.life E perfectly exemplifies how the combined expertise of Villeroy & Boch and Ideal Standard drives meaningful product innovation. As Ideal Standard’s first shower toilet, it brings together practical functionality and contemporary design while perfectly complementing the Villeroy & Boch ViClean portfolio. By drawing on Ideal Standard’s manufacturing expertise and Villeroy & Boch’s deep knowledge in this category, we have created a shower toilet that delivers reliable quality and a well-considered set of features – offering an enhanced experience at an accessible price point,” said Sven Ullrich, Executive Vice President Marketing, Product Management and R&D at at Villeroy & Boch. The i.life E shower toilet launches in July 2025.
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The Villeroy & Boch Group is one of the global leaders in premium dining & lifestyle, as well as bathroom and wellness products. Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design and quality. With its strong brand portfolio including its two main brands Villeroy & Boch and Ideal Standard, the Group has more than 12.000 employees and is present in around 140 countries worldwide.
