i.life O Collection Debuts with New HydroTwist® Flushing Technology for Superior Hygiene and Efficiency

Ideal Standard, part of the Villeroy & Boch Group’s Bathroom and Wellness Division, is exclusively previewing its latest collection, i.life O, at ISH 2025 in Frankfurt. Expanding on the existing i.life A, B, and S ranges, this new collection – designed by renowned architect Roberto Palomba – offers a complete selection of toilets, bidets, and vessel basins. With its soft, flowing curves, i.life O brings a sense of fluidity and balance, creating a modern yet inviting aesthetic. Its versatile, lightweight design harmonises effortlessly with various interior styles, making it an ideal choice for both homeowners and designers. i.life O also integrates seamlessly with the wider i.life portfolio and pairs perfectly with Ideal Standard’s new Ceralife O mixer taps.

At the heart of the collection is HydroTwist®, an advanced technology that redefines hygiene and efficiency by channelling water into a powerful vortex. Using just 4.5 litres, it surpasses European flushing standards, ensuring a thorough, residue-free clean in a single flush – eliminating the need for a second. Its completely rimless design, with no overhanging edges, makes cleaning effortless. The smooth, open shape allows for a fast and thorough wipe-down in a single motion.

The collection’s vessel basins further enhance the bathroom experience, bringing a spa-like atmosphere into the home. Available in round and oval shapes, their slim, tapered design fits seamlessly on smaller worktops and furniture units. Options with or without overflow and tap decks provide added f lexibility to meet diverse needs.

Reflecting Ideal Standard’s ongoing commitment to sustainability, i.life O helps reduce environmental impact. HydroTwist®’s efficient water usage lowers overall consumption, while its powerful flush minimises reliance on detergents, reducing the chemical load in wastewater. Ideal Standard also recycles approximately 70% of its ceramic waste in collaboration with third parties and continues to implement decarbonisation initiatives in its production plants to actively reduce embodied carbon.

Roberto Palomba commented: “The round shape is an evergreen choice in interior design, symbolising harmony and balance. With i.life O, we have reinterpreted this timeless form to create a modern look that brings a sense of softness and serenity to contemporary bathrooms.”

Sven Ullrich, Executive Vice President Marketing, Product Management and R&D at Villeroy & Boch, added: „The i.life O range is a prime example of how the combined strength of Villeroy & Boch and Ideal Standard drives innovation. By merging our teams’ expertise, we have leveraged our vortex flushing technology platform to transform the success of Villeroy & Boch’s TwistFlush® into HydroTwist® for the i.life collection, bringing outstanding flushing performance and hygiene to an even wider selection of products.” The i.life O collection launches in July 2025.

Pictures to download: https://cs.villeroy-boch.com/o...