Press release —
Manufacture Ice: purism in icy elegance
In today’s digital world, we long for experiences with sensory appeal. Designs with special surfaces, textures and contrasts are taking on a whole new meaning. The new Manufacture Ice collection presents a fusion of sophisticated material contrasts, delicate textures and impressive aesthetics and captures the very essence of understated elegance with its puristic shades of white.
A composition of materials, textures and visual presence
Inspired by the beauty and surfaces of ice, Manufacture Ice blends two worlds in high-quality Premium Porcelain:
in six items, a frosty matt surface meets a clear, shiny glass-like area. “Manufacture Ice is an innovative extension of our successful Manufacture Rock blanc collection and at the same time an expression of modern design. The fusion of shiny glazed finishes and a striking matt slate-look porcelain area makes the collection unique and a real experience in terms of both look and feel,” explains Claudia Knaupp, Executive Vice President Dining & Lifestyle and Global Branding.
In combination with the existing collections such as Manufacture Rock and Rock blanc, it opens up creative scope for clear, precise and carefully curated table settings. It is the art of understatement, captured in porcelain.
Photos to download: https://cs.villeroy-boch.com/openshare/b3dbbc99
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The Villeroy & Boch Group is one of the global leaders in premium dining & lifestyle, as well as bathroom and wellness products. Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design and quality. With its two main brands Villeroy & Boch and Ideal Standard, the Group has about 12.000 employees and is present in around 140 countries worldwide.
