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Villeroy & Boch combines heritage and modernity

Press release -

Villeroy & Boch combines heritage and modernity

Special products for a special year: Villeroy & Boch is celebrating 275 years of history in 2023. At first glance, this global company is barely recognisable from its origins as a small ceramic production works in Lorraine. But on closer inspection, many amazing constants emerge: love for the home, a constant quest for progress and an unerring sense for designs destined to become classics. In its anniversary year, Villeroy & Boch is looking back to iconic decors from the past – and treating them to a contemporary upgrade for the modern age.

La Boule Paradiso

Even on its own, La Boule is an enduring piece of the company’s history – and a perfect example of how to create contemporary new interpretations of design icons. The original model – called “Die Kugel” – was developed in 1971 by the designer Helen von Boch: as a tableware set consisting of 24 individual pieces that come together to create a perfect sphere. It was hardly surprising that the idea caused such a sensation! The modern La Boule reveals a departure from the quirky colours of the 1970s along with radically simplified functionality. As a dinner set for two people, La Boule is ideal for everyday use while still retaining its iconic character. In the anniversary year, La Boule is featuring in a limited edition with the historic Paradiso decor. Paradiso was a classic blue copperplate design, an imaginative arrangement of different flowers grouped around an exotic-looking bird. The decor has been given a modern upgrade for the anniversary year. In combination with a Japanese pattern of stylised waves reminiscent of overlapping feathers, and the highlight colour of orange, La Boule Paradiso becomes a highly desirable statement piece. The Birthday Cake Paradiso follows the same concept: a flat plate, a bowl, an unhandled mug and a taper candleholder come together to create a birthday cake of several layers – to celebrate the anniversary in fitting style.

Anniversary cups with favourite decors

275 years – and so many favourite decors that we have simply stopped counting. The most beautiful of these feature on a specially designed anniversary cup to celebrate this special year. Including the Paradiso anniversary decor, the classic Old Luxembourg, the popular floral decors of Mariefleur and Petite Fleur as well as the exotic Avarua. Framed in a heart shape that says: We love Villeroy & Boch!

Photos for download: https://cs.villeroy-boch.com/o...

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Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom & Wellness and Dining & Lifestyle, and is active in 125 countries.

Contacts

Corinne Weyrauch

Corinne Weyrauch

Press contact PR Manager Dining & Lifestyle +49 (0) 6864 / 81 27 71
Lioba Wagner

Lioba Wagner

Press contact PR Manager B2C +49 (0) 6864 / 81 13 30

Spoil yourself and others everyday in style

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom & Wellness and Dining & Lifestyle, and is active in 125 countries.

Villeroy & Boch
Saaruferstraße
66693 Mettlach
Germany
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