Press release -
Where tranquillity takes shape and colour
Shades of white are firmly on trend, opening up new possibilities across interior design
Calmness, clarity, simplicity: these are the things we strive for in a restless, hectic world. That is why the interior design sector is deliberately focusing on soft, understated shades of white. As an antithesis to visual overload, shades of white represent a new beginning: they open up space for textural and tactile experiences, allowing structures to speak for themselves and emphasise the value of craftsmanship. It is precisely this meeting of haptics and visual depth that makes white tones a groundbreaking trend in the home – and ceramics the material of the moment.
Clarity and lightness in the bathroom
This shade of white – light, airy and balanced between warm and cool nuances – provides the perfect stage for contemporary bathroom design: an expression of balance, serenity and conscious design. High-quality materials and tactile surfaces are key, with matt ceramics, velvety textures and finely crafted details help transform the bathroom into a spa-like retreat.
Matt ceramic surfaces like the soft Stone White from Villeroy & Boch and flowing designs such as those in the Antao collection convey the tranquillity of white tones in a contemporary way. Ceramic forms like Linda-X and Ipalyss by Ideal Standard are prime examples of how bathroom fixtures can achieve an almost weightless lightness through minimalist design and subtle materials.
The end result is an aesthetic that is more than just a sterile white – it’s a welcoming mix of clarity, tranquillity and conscious design, where light, form and material come together in harmony.
Shades of white on the dinner table: elegance, lightness and originality
While porcelain in shades of white has a classic look, experimenting with new textures can bring a whole new feel to your table.
The Afina porcelain collection, by Villeroy & Boch, is the epitome of elegance and lightness. The inwardly offset base gives the impression that the porcelain is floating above the table, giving a new visual depth.
The Manufacture Rock blanc collection, on the other hand, celebrates originality. Its characteristic matt, almost raw stone surface is a step-change when it comes to tableware. Every uneven ridge is inspired by nature and is achieved through precision craftsmanship, elevating the white tone to a more tactile experience.
Both tableware collections demonstrate what white tones can achieve when paired with different, striking finishes and textures.
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The Villeroy & Boch Group is one of the global leaders in premium dining & lifestyle, as well as bathroom and wellness products. Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design and quality. With its two main brands Villeroy & Boch and Ideal Standard, the Group has about 12.000 employees and is present in around 140 countries worldwide.
