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Great-tasting drinking water purified of toxic contaminants should be accessible to all, says water transformation innovator FloWater

Press release

This World Water Day, FloWater calls time on toxic tap water as a new Netflix documentary sparks concern

Denver, CO – March 22: On World Water Day, FloWater, the company transforming tap water into what many have called the cleanest, best-tasting drinking water available, is urging households, workplaces, and communities to rethink what’s really in their glass. As the new Netflix documentary The Plastic Detox puts a spotlight on water safety, Denver-based FloWater is calling attention to the growing health risks tied to everyday drinking water.

Over 600 billion single-use plastic bottles are produced annually, with most never recycled. These bottles break down into microplastics that carry toxic chemicals, now found in human blood, organs, and even brains. Scientists are increasingly linking this exposure to hormone disruption, reduced fertility, and higher risks of chronic disease. In the United States, fertility rates have dropped significantly over the past 50 years, with environmental exposure playing a role.

FloWater co-founder and CEO Rich “Raz” Razgaitis says we’ve been solving the wrong problem.

“Everyone talks about plastic like it’s the issue,” he said. “It’s not. Plastic is the outcome. The real problem is people don’t trust their tap water.”

“When you don’t trust the tap, you reach for a bottle. And that decision – made millions of times a day – is what’s driving both the health concerns and the plastic crisis.”

As a father of two daughters, he says this hits close to home.

“This isn’t abstract. This is the water we’re giving our kids,” he said. “And the reality is, in too many places, that trust has been broken.”

Studies continue to show that many schools still deal with lead contamination from aging infrastructure. Research from the American Journal of Public Health underscores the scale of the issue, showing many schools lack consistent testing programs—and in some areas, a significant portion of water samples exceed recommended lead safety levels.

“That’s why parents are packing bottles,” Raz added. “Not because they want to, but because they feel like they have to.”

Razgaitis believes the solution is not just eliminating plastic, but restoring trust in water itself.

“If we fix trust in the tap, we fix everything downstream,” he said.

He believes the responsibility doesn’t stop at home.

“If you’re an employer, this should be table stakes,” he said. “People shouldn’t have to question the water at work. Clean, great-tasting water should just be a given.”

He also points to a clear shift already happening. Consumers are waking up – not just to plastic, but to water quality itself. Searches for filtration systems are rising, workplaces are moving away from bottled water, and refill culture is gaining traction.

“The movement’s already started,” Razgaitis said. “Now it’s about rebuilding trust at scale.”

FloWater is encouraging people to take action through its Three-Step Challenge:

  1. Filter – or better yet, purify – your water whenever you can.
  2. Ask questions. If you’re at a school, hotel, gym, or workplace that doesn’t offer clean, trusted water, ask what they’re doing to fix it.
  3. Carry a reusable bottle so you can refill throughout the day from sources you trust.

For Razgaitis, this isn’t about fear, it’s about control.

“You drink water every day. That’s your leverage,” he said. “Start by choosing water you trust. Because when you trust your water, you don’t need the bottle.”

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