Smart Wearable Devices in China Consumer Demand Analysis

Consumer Demand Analysis of Smart Wearable Devices in China

Consumer Demand Analysis of Smart Wearable Devices in ChinaThis report presents a consumer demand survey of smart wearable devices in China. The analysis is based on the primary data collected by MIC from 1 April 2014 to 14 April 2014 in Beijing, Shanghai, Guangzhou, Shenzhen, and Tianjin where a total of 1,000 effective samples were drawn for further investigation. The report first gives a profile of the target market customers, followed by their usage and purchasing behavior of smart handheld devices. Also provided are their preferences for smart wearable device applications and designs.

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The report finds that target market customers for smart wearable devices are medium-heavy smart handheld device users aged between 20 and 29 who have a higher education level and reliable income source. They are more familiar with wrist-worn and head-mounted devices and are smart buyers who will acquire as much information before buying a new product. They also care more about a product's function than its added value, such as sleek design or the impression it gives to people. For applications, most consumers regard head-mounted and wrist-worn devices as accessories that are used to extend smartphone functions.

Table of Contents

Overview of the Target Market CustomersConsumers' Smart Handheld Device Usage & Purchasing BehaviorSmart Wearable Device Application PreferencesSmart Wearable Device Design PreferencesConclusion
List of Tables
List of Figures
 
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