Nidec Control Techniques and KB Electronics are excited to announce that from 1st May 2024, they will undergo a brand elevation process, transitioning to Nidec Drives

We would like to inform you that Nidec Control Techniques and KB Electronics, our subsidiary companies, have announced their brand integration and will now operate under the name Nidec Drives.

This decision has been made with strategic initiative and progression in mind. Nidec Control Techniques and KB Electronics, with over 50 years of experience, represent innovation and trailblazing in the drives sector; becoming Nidec Drives aligns with their forward-thinking approach and dedication to staying ahead in an ever-evolving market.

It's important to emphasize that this change will not affect any of the products or services currently offered by Nidec Control Techniques or KB Electronics. Their product lines will remain at the same high level of quality, innovation, and service, which their customers have come to expect. There will be changes to branding on social media channels, product labelling, and brochures, but customers can rest assured; the same team of drive obsessives are behind the wheel.

This strategic decision signifies greater collaboration with Nidec, a global brand, giving further opportunities to produce more of what customers want and need. Becoming Nidec Drives enables Nidec Control Techniques and KB Electronics to harness the strength and resources of Nidec, meaning greater prospects and collective possibilities. This change will not only strengthen their valued stakeholder relationships, but also ensure a more efficient and effective experience for all.

Nidec Drives, as they embark on this new chapter, remain firmly committed to their existing values of prioritizing customer success and satisfaction.

If you would like any further information on this process, please contact your local Nidec Drives drive centre, who are always ready to help with any need.

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Nidec Drives

We create the world’s motion.
We provide electric drive solutions that add value to our world, from the production of food, movement of materials and people, to keeping us comfortable in any environment.
We are everywhere, we make a difference.
Our precision engineered drives are designed to improve performance, efficiency, and productivity, creating essential motion towards a sustainable future.
Together, we make the world spin smarter.

For more information, visit www.ControlTechniques.com