Press release -
Norwegian’s Passengers Donated More Than $720K to UNICEF by Booking Flights Online
OSLO/FORNEBU (JUNE 23, 2016) – Norwegian, the world’s best low-cost long-haul airline, has donated $723,480 (six million NOK) to support UNICEF’s work for vulnerable children worldwide. In July 2015, the airline, UNICEF and Amadeus expanded their partnership to allow Norwegian’s passengers to donate funds to UNICEF when purchasing their flights online.
“Thanks to our generous passengers we have been able to donate six million kroner to UNICEF’s important work for children. Children are the future, and together we can help make the world a better place for those who need it the most. By making it easier to donate, more people will contribute, and a small contribution from many passengers gives more children the future they deserve,” says CEO of Norwegian, Bjørn Kjos.
“The passengers’ donations make a difference for children worldwide. We see that travelers are keen to contribute, and when it is easy to donate, even more people want to support our work for children all over the world,” says Bernt G. Apeland, Executive Director of UNICEF Norway.
A simple click when finishing the online booking is all it takes for passengers to make a UNICEF donation. Customers will have the option to donate $3, $5, $10 or $15 when they book their tickets. Three dollars is enough to provide a mosquito net, which will protect newborns against malaria, and five dollars enables UNICEF to vaccinate 37 children against polio. For 10 dollars, UNICEF can provide an entire class of 27 students with books, while 15 dollars is enough to buy 42 packets of therapeutic food – enough for a two-week treatment for a malnourished child.
Amadeus, the travel technology company created the donation technology used in the booking process.
“The partnership with Norwegian and UNICEF is a part of our “Technology for Good” approach to CSR. We work with travel partners and humanitarian agencies free of charge, implementing Amadeus technology, such as the donation engine. That way we can contribute to socially worthy outcomes greater than each of us can possibly achieve alone. We invite all our partners to consider joining us in similar initiatives,” said Svend Leirvaag, Vice President Industry Affairs at Amadeus IT Group.
Since 2007, Norwegian and UNICEF have had a signature partnership. Through this partnership, they have sent aircraft fully loaded with emergency aid and school supplies to the Central African Republic and to Syrian refugees in Jordan. Additionally, Norwegian supports UNICEF through travel funding and fundraisers, and all Norwegian employees donate their company Christmas presents to UNICEF.
Founded in 1993 and headquartered in Oslo, Norway, award-winning Norwegian Air Shuttle is the third largest low-cost carrier in Europe and the world’s sixth largest. Norwegian offers more nonstop European destinations from the United States than any other European airline with seamless connections across the continent. Norwegian offers 40 nonstop routes from the U.S. to London, Paris and Scandinavia, as well as six routes from the U.S. to the Caribbean. Onboard features include more legroom than most competitors and free in-flight Wi-Fi on short-haul routes. The airline carried 26 million passengers in 2015 on the world’s most modern and eco-friendly fleet to its network that stretches across Europe into North Africa and the Middle East, as well as long-haul flights to the U.S. and Southeast Asia – a total of more than 440 routes to over 130 destinations. Over 5,500 people in Scandinavia, Europe, Asia, and the U.S. work for Norwegian. Follow @Fly_Norwegian on Twitter, join the discussion on Facebook and keep up with our adventures on Instagram. For more information on Norwegian and its network, visit norwegian.com.