Gaming company invests in cowpats

At the gaming company Paf you can now bet on real cows. Players have to guess which cow will poo first and on which bingo square the cowpat will land.

“We hope that the cows will be a pleasant diversion in the world of digital gaming,” says Paf’s Director of Relations, Inger Holmström.

Unlike other games at www.paf.com you do not need to have a registered account to take part. Anyone aged 18 and over can play cow bingo for free and challenge their friends.
Paf is already working on new games derived from everyday life.

“We want logging on to our website to be fun. If the visitors think the film is funny we will definitely respond with more games inspired by real life,” says Inger Holmström.

The bingo film is filmed on Bolstaholm’s farm on Åland, by the producers of Åland 24. Everyone who contributed to the making of the film, which is available in four languages, is an ‘ordinary’ Paf employee.

The farmer Henrik Sundberg also takes part in the film, and he thinks the filming ran smoothly.

“The cows were a little hesitant to begin with but they soon became accustomed to their new surroundings and seemed to feel comfortable as film stars.”

Paf will release film number two in the days between Christmas and New Year in which the outcome is revealed, i.e. which cow pooed first and onto which square. We will also find out who collected the first prize – an iPad.

The films are also on YouTube, for free publication:
Links:
http://secure.paf.com/Page.event?page=campaigns/animalfarm