Cleaning Franchise Increases Business with Direct Mail

As consumers tighten their spending belts, many are cutting back on "luxury" services. This doesn't bode well for the home-cleaning industry, but it hasn't stopped Merry Maids franchisee owner Rob Mascari from increasing his revenue over the past five years.

"We have seen growth each year, year over year, even through a difficult economy...we're anticipating somewhere between 5–10% growth a year."

The key, he says, is consistency in his postcard mailings. He doesn't expect immediate results, but patiently waits to see if his marketing campaigns perform — and they do.

PostcardMania, a Clearwater, FL based marketing firm, has been handling Mascari's postcard campaigns since 2004, and he's very satisfied with the response.

"Rob has always been a consistent marketer. He mails out 1,000 cards per week for each of his locations," says PostcardMania Founder and CEO, Joy Gendusa. "He gets about 3–4 new customers per week, which turn into about $15,000 in total new revenue overall for the lifetime of each customer…Rob found something that works for his business and it just makes sense to stick with it!"

Mascari plans to continue his consistent approach to marketing in the New Year and hopes to gain even more ground in 2011.

PostcardMania, Inc.

2145 Sunnydale Blvd., Bldg. 102

Clearwater, FL  33765

Ferris Stith, Director of Public Relations

800-628-1804 x 342

Fax: 727-442-5130